Top 5 B2B Marketing Ideas for 2021 (Online Edition)

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Tag: CRO

Top 5 B2B Marketing Ideas for 2021 (Online Edition)

It’s 2021. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. It’s essential to continuously take time to assess what you’re working toward in your current marketing strategy. Is there a better way to get the results you want […]

10 Best Landing Page Ideas to Boost Conversions in 2021

Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC advertising campaigns? Landing pages are the focal point of your digital advertising funnel. These are the pages on your website where visitors “land” after clicking on one of your paid advertisements or email marketing links. […]

Brian Buiin
October 14, 2020

Landing Page Testing: Important in 2021?

Are you wondering whether landing page testing is still important in 2021 and how you can test your landing pages to increase conversions? Landing pages are the specially optimized lead generation or sales pages where your prospective customers “land” after clicking one of your paid advertisements or email marketing links. Learning how to create a […]

Brian Buiin
October 8, 2020

5 Top Examples of Website Buttons that Convert

Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website or landing pages. Compared to text-based or image-based links, website buttons do a much better job of grabbing the attention of your target audience and directing them towards your on-page conversion targets. In this short […]

Brian Buiin
October 8, 2020

6 Top Landing Page Optimization Tools for 2021

Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the amazing landing page optimization tools that are available today. In the past, conversion rate optimization (CRO) was much more complicated for digital marketers interested in improving the performance of their landing pages. Without today’s high-tech […]

Brian Buiin
October 8, 2020

6 Best Ways to Improve Your Landing Page Copywriting

The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page choose to buy your product or service. If you can write attention-grabbing and persuasive landing page copy, you’ll be able to grab your visitor’s attention, tempt them with a call to action (CTA), and increase […]

Brian Buiin
October 8, 2020

Website Copy: 10 Ways to Improve in 2021

Your website copy is the main text of your website that communicates to your visitors about your brand and the products or services you offer.  If the ultimate goal of your website is to convert your digital visitors into paying customers, one of the best ways to do better is by improving your website copy. […]

Brian Buiin
October 8, 2020

Squeeze Page vs Landing Page: What’s the Real Difference?

Do you know the difference between a squeeze page vs landing page? You will soon!  This is a common source of confusion for anyone learning how to create a landing page, so we created this guide to explain the similarities and differences between a squeeze page vs landing page. Squeeze Page vs Landing Page: What’s […]

Brian Buiin
October 8, 2020

CRO Certification: Should You Get One?

If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you.  Conversion rate optimization (CRO) is all about optimizing websites, microsites, and landing pages to maximize on-page conversion rates. There are many CRO certification programs available online where aspiring […]

Brian Buiin
September 18, 2020

Website Button Designs: 7 Examples that Convert

Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a direct impact on conversion rates, and while there’s plenty of room for creativity and experimenting with new design trends and UI elements, there are at least a few best practices that produce consistently good results […]

Brian Buiin
September 18, 2020

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