PPC Archives | Directive

Customer Generation
About
- Why Directive?
Services
Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing framework.
See How It Works
- SEO
  Craft SEO strategies that build your customer base and their lifetime value to meet your revenue goals.
- Paid Media
  Launch PPC ads that create targeted brand awareness, warmer audiences & higher conversions.
- Design
  Impactful design can make or break customer relationships. Build designs that create lifelong fans.
- Revenue Operations
  Unlock your revenue potential by maximizing your investments, LTV, and customer relationships.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Success Stories
Resources
Get The Verdict Report
Explore this interactive tech marketing report and download the full PDF report.
Download The Verdict
WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
MORE RESOURCES
- Resources Library
- Our Marketing Blog
- Original Marketing Podcast
- Directive Digest Newsletter
  Subscribe to our weekly tech marketing newsletter.
- Tech Marketing Glossary
- Tech Marketing Data
- Join Society
- The Verdict
Book Intro Call

SEO & PPC strategy helps exceed lead generation goals by 500%

Our success stories.

Sort By:

PPC

Offline Conversion Tracking: A More Accurate Arrow

Targeting Visibility Towards Where Your Viewers Really Are

Testing with Confidence to Find the Sweet Spot

EasyVista is a global software provider of intelligent service automation solutions for enterprise service management and self-help. Leveraging the power of ITSM, Self-Help, AI, and Micro Apps to create customer-focused service experiences, EasyVista has helped companies improve employee productivity, reduce operating costs, and increase customer satisfaction.

165%

increase in Conversion Rates

41%

increase in Lead Volume

13%

reduction in Cost Per Acquisition

Dominating Search & Mental Real Estate Wins Big For ServiceChannel

SEO & PPC strategy helps exceed lead generation goals by 500%

LinkedIn ABM advertising strategy leads to 31% increase in paid leads QoQ

Alpha/Beta campaign segmentation strategy drives 78% MQL increase in under 6 months

Free trial lead generation strategy leads to 238% conversion rate increase

ActivePDF is a leading global provider of server-side PDF automation and digital transformation software. Its suite of solutions enables business teams to create, convert, modify, view, extract, and automate data to and from PDF files within software applications.

ActivePDF technologies are represented amongst 40% of Fortune 500 companies and can be utilized across a variety of industries including banking, financial services, government, health care, legal and more.

Learn more in the case study.

296%

Increase in lead volume QoQ

76%

Decrease in CPA QoQ

238%

Increase in conversion rate QoQ

Leveraging third-party directories accelerates bottom-of-funnel conversion rates by 336%

Ready to crush your tech marketing goals?

Book Intro Call