Intro to PPC
Completely new to Pay-Per-Click (PPC) advertising? This lesson is for you! We’ll introduce you to the basics of Google Ads so that you’re more prepared to build your PPC strategy.
Key points you can
learn in this lesson.
Paid Search Advertising
Understand the basics around what paid search advertising is.
Running a Successful Campaign
Master the fundamentals required to launch a successful campaign.
Using Google Ad
Build from conception to launch your first advertising campaign with Google Ad.
This lesson gives you an introduction to Pay-Per-Click Advertising, also known as PPC Advertising. The training covers PPC Basics and core concepts to give you the fundamental knowledge required to move on to the rest of the lessons in this Module. We’ll review some of the following topics:
- What is PPC?
- Search vs. Display Network
- How does Google Ads work?
- How to Get Started?
By the end of this lesson, you’ll gain a deeper understanding of how PPC advertising can impact your business.
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