Intro to PPC

Completely new to Pay-Per-Click (PPC) advertising? This lesson is for you! We’ll introduce you to the basics of Google Ads so that you’re more prepared to build your PPC strategy.

17 minutes

Key points you can
learn in this lesson.

Paid Search Advertising

Understand the basics around what paid search advertising is.

Running a Successful Campaign

Master the fundamentals required to launch a successful campaign.

Using Google Ad

Build from conception to launch your first advertising campaign with Google Ad.

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.
Dave McCue
Digital Marketing Manager at Allstate

Lesson Preview

This lesson gives you an introduction to Pay-Per-Click Advertising, also known as PPC Advertising. The training covers PPC Basics and core concepts to give you the fundamental knowledge required to move on to the rest of the lessons in this Module. We’ll review some of the following topics:

  • What is PPC?
  • Search vs. Display Network
  • How does Google Ads work?
  • How to Get Started?

By the end of this lesson, you’ll gain a deeper understanding of how PPC advertising can impact your business.

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