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CUSTOMER-LED SOLUTIONS- SEOCustomer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid MediaCustomer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
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- Revenue OperationsCustomer-Led Revenue Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
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- StrategyCustomer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
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- Improve brand discoverabilityEverything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid mediaPaid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiencesCustomers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion ratesRevenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
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Sour & SaaS Episode 5 – With Unbounce’s VP of Strategic Growth Tamara Grominsky
