The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is Top of Funnel (TOFU) Marketing?
B2B SaaS marketing teams use different strategies, tactics, and messaging when marketing to prospects at various stages of the sales/marketing funnel.
Top of Funnel (TOFU) marketing activities are intended to broadly target potential customers in the earliest stages of the B2B sales cycle with informative, helpful, and insightful content that educates them and addresses their immediate problems or pain points.
Effective TOFU marketing aims to position your brand as an expert or authority in your industry, build trust with your future customers, and increase market awareness about your brand, products, services, and the problems you solve.