If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if you’re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO? In […]
What is Top of Funnel (TOFU) Marketing?
B2B SaaS marketing teams use different strategies, tactics, and messaging when marketing to prospects at various stages of the sales/marketing funnel.
Top of Funnel (TOFU) marketing activities are intended to broadly target potential customers in the earliest stages of the B2B sales cycle with informative, helpful, and insightful content that educates them and addresses their immediate problems or pain points.
Effective TOFU marketing aims to position your brand as an expert or authority in your industry, build trust with your future customers, and increase market awareness about your brand, products, services, and the problems you solve.