Directive Consulting logo
See Our Work
Explore Partnership
Unlock My Audit
GEO/AEO Readiness: Getting LLMs to Favor Your Brand. Join our next webinar on Monday, June 29.
Register
Register

LinkedIn Influencer Agency for B2B

Reach Buyers Through the Operators They Trust.

Your buyers trust the practitioners they already follow. Most B2B influencer programs chase follower counts. We build your LinkedIn program around those operators, scored against your ICP and measured on pipeline.
Explore Partnership
Meet Directive

Influence Your Buyers Actually Trust, Built for Pipeline

Our B2B LinkedIn Influencer Methodology

Most B2B influencer programs are built around content distribution. Ours is built around relationship architecture. Distribution optimizes for reach. Relationship architecture optimizes for the conversations that actually move buyers.

Directive Communications runs LinkedIn influencer as part of our B2B Influencer Marketing capability. Every partner is scored against your ICP before outreach begins, co-created with your narrative embedded, and measured on influenced pipeline, not follower counts.

Most of Your Buyers’ Journey Happens Without You

By the time a buyer books a call, the shortlist is mostly set. It gets decided in the channels you don’t own, by the people your buyers already trust.
82%
of B2B buyers purchase from their pre-evaluation shortlist
Most buyers arrive at the formal purchase process having already decided who they trust. The research, peer conversations, and practitioner content that shaped their shortlist happened long before a rep entered the picture. Brands that show up in those early conversations through credible practitioners and community voices earn a place on the list before the evaluation even starts. A LinkedIn influencer program puts your brand into the peer conversations that build shortlists, so when a buyer does reach out, you’re already the obvious choice.
Google/NGR, Understanding the Empowered Buyer, 2025

Directive’s Approach to B2B Influencer Marketing

HOW IT WORKS

We identify, score, brief, and measure every partnership, so influence becomes a managed, revenue-tied channel, not a one-off activation.
Explore our Influencer Marketing capability
Scored Against Your ICP, Not Follower Counts

Every practitioner, analyst, and creator is evaluated with our Stratos Influence Score: ICP audience match, engagement quality, content authenticity, and narrative alignment, before outreach begins. You never get a roster of names without the rationale behind it.

Co-Created Content in Their Voice, Your Narrative

We write the brief, co-develop the story with the practitioner, and produce the supporting creative across LinkedIn, podcasts, and video. Partners post in their authentic voice; the strategic narrative is yours.

Measured on Pipeline, Managed Like a Channel

We track influenced pipeline, share of voice, and TAM reach, not follower totals, and refresh the roster monthly so the program compounds with your pipeline data.

Our Comprehensive LinkedIn Influencer Services

Practitioner Reviews & Thought Leadership
We match your brand with the operators your buyers already follow and to create LinkedIn posts, carousels, and video in their authentic voice.
Podcast Interviews
We place your executives in live LinkedIn interviews and amplify soundbite clips across a network of influential voices on LinkedIn.
Community Activation & Dark Social
We seed practitioner relationships into the Slack groups, Discord servers, and communities where your buyers quietly form opinions.
Event Partnerships
We bring LinkedIn influencers to your brand events to share their expertise live and turn the appearance into content that circulates for months.
Employee Influencer Programs
We create content for the subject matter experts closest to your brand to amplify messages to their networks.
Customer Advocate & Champion Programs
We turn your happiest customers into credible voices inside the communities where your next buyers are deciding.

Our Process & Impact

HOW IT WORKS
We run B2B influencer as a structured, revenue-tied process, not a one-time activation.
Score & Select

Build an ICP-scored roster of practitioners, analysts, and advocates relevant to your brand.

See how we define the audience
Co-Create & Activate

Brief and co-produce content for the LinkedIn and community conversations your buyers trust.

Explore our Communications division
Report & Reinvest

Tie every practitioner touch to influenced pipeline and reinvest where it converts.

See how we measure revenue

The LinkedIn Influencer Problems We Solve.

THE STRUGGLE
Most B2B influencer programs buy reach and hope it works. They pick partners by follower count, brief them loosely, move on quickly, and never tie any of it to pipeline.
Influence chosen by follower count

Influence chosen by follower count

Agencies pitch creators by reach, so budget flows to big audiences that don’t match your buyer, and the program never moves pipeline. We analyze every partner against your ideal customer profile before outreach, so reach actually maps to revenue.

A roster with no rationale

A roster with no rationale

You get a spreadsheet of names and an outreach plan with no logic for why each fits. We identify, score, and brief every partnership, so you see the connection and long-term fit.

Inauthentic, off-narrative content

Inauthentic, off-narrative content

Sponsored posts that read like ads erode the trust influence is supposed to build. Partners post in their own voice while we embed your strategic narrative, so credibility stays intact.

Influence you can’t tie to revenue

Influence you can’t tie to revenue

One-off activations create buzz no one can connect to pipeline, so the channel stays unfunded. We measure influenced pipeline, share of voice, and ICP reach, and manage influence as an ongoing channel.

Agencies pitch creators by reach, so budget flows to big audiences that don’t match your buyer, and the program never moves pipeline. We analyze every partner against your ideal customer profile before outreach, so reach actually maps to revenue.

You get a spreadsheet of names and an outreach plan with no logic for why each fits. We identify, score, and brief every partnership, so you see the connection and long-term fit.

Sponsored posts that read like ads erode the trust influence is supposed to build. Partners post in their own voice while we embed your strategic narrative, so credibility stays intact.

One-off activations create buzz no one can connect to pipeline, so the channel stays unfunded. We measure influenced pipeline, share of voice, and ICP reach, and manage influence as an ongoing channel.

Working with [you] has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my role that need more focus and attention. Their partnership has been invaluable.”
Kelly PughZapproved
Kelly Pugh
You guys (and gals) are the gold standard for vendors. Your commitment to constantly improving our conversion results are amazing. Keep up the great work!”
Chris LumbyTigerConnect
Chris Lumby

Frequently Asked Questions About Media Relations

FAQ
A B2B influencer marketing agency identifies the practitioners, analysts, and customers your buyers trust, then co-creates and amplifies content with them to build category authority. Directive runs this as an ongoing LinkedIn-led, revenue-tied program, scored against your ICP and measured on influenced pipeline, not follower counts.
B2C influence is driven by reach and follower counts; B2B influence is driven by relevance and credibility with a small, high-value buying committee. We score partners on ICP audience match and category expertise, not audience size, because one trusted practitioner in your niche outperforms a creator with 10x the followers.
LinkedIn is where B2B buyers and the practitioners they trust expect to have category conversations, hear new ideas and share thought leadership amongst peers, which makes it the primary channel for executive, founder, and practitioner influence. We extend programs into podcasts, communities, and dark social wherever your decision-makers are forming opinions.
Every candidate is evaluated with our Stratos Influence Score: ICP audience match, engagement-to-reach ratio, content quality, narrative alignment, platform presence, and category expertise, before any outreach. You receive a refined roster with the rationale for why each is a fit for the specific initiative.
We report on influenced pipeline, share of voice, and ICP reach rather than follower or impression totals, tying each partnership back to revenue through our Stratos and CRM integration. Rosters are refreshed monthly so the program compounds over time.

Be the Brand Practitioners Recommend

Influence is already shaping who makes your buyers’ shortlist. Partner with Directive to build a LinkedIn-led B2B influencer program that turns practitioner credibility into measurable pipeline.

Explore Partnership
Content
Marketing
Learn More
Paid
Media
Learn More
Performance
Creative
Learn More
Programmatic
Learn More
Revenue
Operations
Learn More
Startups
Learn More
Content
Marketing
Learn More
Paid
Media
Learn More
Performance
Creative
Learn More
Programmatic
Learn More
Revenue
Operations
Learn More
Startups
Learn More