Marketing Automation Agency for B2B

Boost Pipeline Efficiency and ROI With Strategic Marketing Automation

Directive Consulting delivers automation strategies engineered for immediate impact. We activate intelligent workflows integrated with your CRM to re-engage leads, streamline execution, and accelerate revenue growth.

Comprehensive Marketing Automation Engineered for B2B Results

OUR MARKETING AUTOMATION METHODOLOGY

Directive develops performance-led automation systems tailored to B2B organizations. Our proven methodology enhances lead nurturing, increases pipeline velocity, and connects seamlessly with your martech stack—empowering your team to deliver consistent, measurable ROI.

New Customers Acquired by Reactivating Dormant Leads

Directive restructured Growlink’s automation workflows in HubSpot using segmented logic and targeted messaging— turning inactive leads into 32 new opportunities and 23 customers. The result: higher conversions through smarter automation.

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Our Specialized Automated Marketing Services

Lead Nurturing Workflows

Automated sequences that move leads through your sales funnel and toward conversion—without manual lift.

Email Marketing Automation

Personalized, timely campaigns triggered by behavior and optimized to drive engagement.

CRM Integration

Connect your CRM and marketing automation tools for centralized, actionable data across teams.

Behavioral Segmentation

Identify and target audiences based on real behavior— not assumptions.

Performance Analytics

Track and refine automation performance in real time with actionable reporting.

Platform Optimization

Unlock untapped value in your marketing automation tools to improve scale and impact.

Smarter Marketing Automation. Faster Pipeline Growth.

228%

Increase in SQL-to-Opportunity Conversion Rate

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41%

Reduction in Data Discrepancies Between CRM and Marketing Tools

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Improvement in Lead Routing Accuracy

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Activate Growth with Strategic Marketing Automation

Our Process & Impact

How Directive streamlines your marketing automation—from quick wins to long-term growth.

Immediate Impact & Quick Wins

Launch high-impact automations that deliver results in weeks, not quarters.

Accelerate your pipeline today

Seamless Martech Integration

Ensure full connectivity between automation platforms, CRM, and analytics.

Optimize your marketing stack

Clear ROI & Transparency

Access CFO-ready reporting that clearly links automation to revenue.

Access transparent performance insights

I can not speak highly enough of Directive and what they've done to help with our HubSpot implementation. They are incredibly knowledgeable, helpful, and quick to respond if I have any questions. They've made the process of moving into HubSpot easy and we've implemented things faster because of them. They also come to each meeting with new ideas and things to try out that have helped us accomplish a lot. Thank you to the Directive team, especially Ishaan and Kristina!

McKenna KosterRevenue Operations Manager at MyAdvice

Directive has been a big help with lead gen strategies - creating several TAMs, outreach, etc. I also hired them to help with marketing ops which has helped clean up my funnel campaign management, hone in our lead attribution and build a solid reporting/analytics dashboard. They have been a solid extension of my team!

Anna EnerioHead of Marketing at Frequence