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Digital PR Services for Software Companies

PR Has Changed.
Has Your Approach?

We help software firms take a data-first approach to their digital PR with a core focus on revenue generation.

Digital PR Isn’t Just About
Press Releases and Fluff

It’s about strategically positioning your brand to be discovered by your ideal customer persona at the right time in the right places.

With our deep expertise in keyword and audience research, we take a completely fresh approach to your public relations efforts.

Directive provides a true team-based approach, meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 70 SaaS companies.

Mike Greeves

Every strategy we pitch
puts you in front of your target audience.

Reach and Pickup Shouldn’t Be Core Metrics

Reach and pickup metrics don’t correlate to opportunities, deals, or revenue.

You need a team that’s aligned with metrics that actually move the needle. We align our work with the metrics you care about most.

I can say, without hesitation, that they are the best agency I’ve ever worked with.

Directive has generated notable increases in search rankings, web traffic, and conversion rates. With a customer-first attitude, the team communicates efficiently, responsively, and promptly. Having a range of industry expertise, they’ve established themselves as a valuable partner.

John Palmer
Digital Marketing Specialist

Link Building Isn’t Dead

By understanding your audiences’ watering holes, we are able to strategically position you as a thought leader and increase bottom of funnel traffic to the pages that actually turn prospects into clients.

Your brand deserves to be discovered, we make that happen.

“Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.”

Dave McCue

Slack Communication and Reporting Should be the Norm

With our agile team and lean structures, we are able to quickly adapt to your unique situation and rapidly earn your brand the coverage it craves.

Stop wondering what your PR firm is doing and start experiencing what you expected.

“Directive’s efforts increase marketing-qualified leads (MQL) and provide insights into cost-per-acquisition (CPA). Their team is professional and maintains a thorough understanding of the service industry to deliver top-notch solutions.”

An Bui
Director of Demand Generation

A Digital PR Deliverable That

Completely Challenges The Status Quo

Messaging & Positioning

We dive into your brand identity, master your messaging, and position you ideally within your industry.

Brand Reputation

Your brand deserves to be discovered in a positive light. To accomplish this, we monitor brand mentions, fix broken backlinks, disavow harmful links, and negate harmful content to your brand.

Media Outreach

By leveraging our vast network of media contacts and innovative software tools, we earn you coverage and strategically position you to be discovered when your ideal customer is looking to buy the products or services you sell.

Audience Building & Amplification

Every piece of content you create deserves to be discovered. On search engines, that means only writing content that can actually rank. For social, that means leveraging advanced psychographics that turns impressions into opportunities.

Thought Leadership

You have a world class brand that’s differentiated by your opinions and approach. Whether it’s earning you that next speaking gig or getting you featured on your industries top blog we don’t rest till we earn you the recognition your brand deserves.

Digital PR strategies that work.
Results that prove it.

Other PR agencies might help
throw your name out there.

Through our connections and resources,
we make sure your name actually sticks.