WEBINAR
The Channels You Think Are “Too B2C” Are Driving B2B Growth
KEY TAKEAWAYS
- Learn how AIO is reshaping visibility and performance across B2B paid and organic search.
- Discover bottom-of-funnel strategies to offset lost clicks and maintain lead quality.
- Get tools, tips, and reporting frameworks to measure and respond to AI-driven shifts.
Are Search and LinkedIn Capturing Demand Too Late?
Many B2B brands concentrate their paid media budgets on Search and LinkedIn, targeting buyers who are already in-market. But the experiences shaping purchase intent often happen much earlier across YouTube, Meta, TikTok, and Reddit.
The problem? Dismissing these platforms as too consumer-focused leaves a major gap in the buyer journey. Competitors that reach buyers earlier can shape category awareness, build preference, and influence which brands make the shortlist.
In this webinar, Directive’s Paige Stuhrenberg, Associate Director of Communications, and Ben Vorwerk, Associate Director of LinkedIn Advertising, share the audience, creative, and measurement frameworks used to turn these channels into B2B pipeline drivers. The session covers channel-specific creative, funnel integration, lift testing, attribution, and clear rules for scaling or cutting spend.
Whether you’re diversifying your paid media mix, reaching buyers earlier, or reducing dependence on saturated channels, this session provides a practical system for expanding demand generation.
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Expand Where Your Brand Creates Demand