WEBINAR
Stop Pitching Ghosts: Why Broad Targeting Is Quietly Bleeding Your Series A Dry
KEY TAKEAWAYS
- Learn how AIO is reshaping visibility and performance across B2B paid and organic search.
- Discover bottom-of-funnel strategies to offset lost clicks and maintain lead quality.
- Get tools, tips, and reporting frameworks to measure and respond to AI-driven shifts.
Is Your Startup Wasting Runway on Audiences That Will Never Buy?
You closed your Series A, and the board expects scalable growth. You launch paid media campaigns, pursue more volume, and wait for pipeline to accelerate. Instead, acquisition costs rise while growth stalls.
The culprit? Your campaigns are pitching ghosts. Broad industry filters and generic job titles may create large audiences, but most of those people will never buy your product.
In this webinar, Directive’s Startups team, led by SVP of Operations Jesse Seilhan, explains how to replace platform-native targeting with a TAM-first framework. The session covers audience development, funnel strategy, and messaging designed around the financial constraints and growth expectations facing Series A companies.
Whether you’re trying to lower acquisition costs, improve lead quality, or scale without exhausting runway, this session provides a practical framework for building a leaner and more efficient growth engine.
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Turn Runway Into Revenue