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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
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  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
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Our Guides

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  • Retail & Wholesale Marketing, Thought Leadership
  • Webinar
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
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Top 10 Most Popular Google Display Ad Sizes in 2025
To optimize your next PPC display campaign, it's important that you choose the top-performing ad sizes with ad placements that are most likely
Driving Innovation: Generative AI’s Impact on 80 B2B SaaS Companies

Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why Does It Matter GenAI or Generative AI refers
Cutting-Edge Paid Social Strategies for 2025: Differentiating Your Brand in Saturated Markets

It’s 2025. The Feed Is Loud. CAC Is Up. Attention Is Expensive.   Let’s be honest: it’s noisy out there.
Advanced SEO Conversion Tracking: Identifying and Fixing Funnel Leaks for Exponential Growth

Tracking SEO conversions isn’t exactly easy or fun, but seeing your blog post drive actual revenue for the company? That’s
The Ripple Effects of Leadership: Why Every Conversation Counts

In leadership, there are no neutral moments. Every word, every tone and every moment of silence has meaning. Whether you’re
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing is driving value or just creating expensive noise.
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t enough. Advanced revenue analysis goes beyond the top
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact

Return on Investment. A phrase you hear at every board or stakeholder meeting that is the driving force behind how
Game-Changing ABM Playbook: How Enterprise CMOs Fix Lead Quality and Actually Drive Pipeline

I’ve been in paid media long enough to know how this story goes. You launch the ABM campaign. You get
The Smart Marketer’s Guide to Enterprise SEO Dashboards

While competitors steadily capture organic traffic, conversions, and market share, your team may still be piecing together fragmented SEO reports.
B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics

We hear it all the time: “The B2B landscape has never been more competitive or more complex.” And it’s true.
How a Simple A/B Test Drove $112K in Revenue in 30 Days

As marketers, it feels as if we’ve come to accept that driving results has to take a long time, from
HubSpot Tips: Updating Your Lead Scoring Strategy

If you haven’t reviewed your lead scoring model or operational workflow strategy this quarter, now is the time. In 2025,
​​Tips for B2B Facebook Ads: Facebook Marketing 101

Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies are given the upper hand when it comes
5 Key Questions for Video Project Success

By now, you probably know that in the advertising space, video content reigns supreme. Mega companies like Amazon have even
Product Videos are Essential to Success for B2B SaaS

We’re quick to call BS when we hear someone say, “Proving ROI in B2B SaaS marketing can feel like chasing
How to Get Your B2B SaaS Brand Discovered in Today’s Overflowing Sea of Sameness

The B2B SaaS marketplace is crowded with products and services touting how they help streamline processes, improve productivity, refine the
Maximizing b2b growth with linkedin
Maximizing SaaS Growth with LinkedIn Ads: A Strategic Guide for B2B Marketers

Leveraging the promotional power of LinkedIn can seriously accelerate the growth of your B2B SaaS business. Like any B2B marketing
b2b ads on linkedin
The Lowdown: The $55M value of LinkedIn and Google advertising for B2B SaaS brands

To understand the true value of LinkedIn and Google advertising for B2B SaaS brands, we took a deep dive into
How B2B SaaS Companies Lose With Google Ads (And How to Fix It) [Infographic]

While some B2B SaaS marketing spokespeople believe that Google Ads is a fading paid advertising touchpoint, it’s still alive and
Navigating the Marketing Agency Landscape: How B2B SaaS Professionals Avoid the Snake Oil

The marketing agency landscape is rife with snake oil sales people looking to make a hollow buck and who don’t
The B2B Playbook We Used to Boost SQLs 144% for a $100M+ SaaS in Half a Year

In the lightning-paced world of SaaS marketing, achieving a 144% increase in Sales Qualified Leads (SQLs) while driving down your
The Only B2B SaaS Marketing Channels That Matter For Attracting Customers

As a SaaS B2B company, choosing the right marketing channels is, well…essential. No ifs, No buts. No wiggle room. In
SEM for cybersecurity
Calling Out The Most Common Mistakes In SEM For Cybersecurity

It’s no secret that search engine marketing (SEM) is one of the most effective ways for cybersecurity brands to boost
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.