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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and current priorities.
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and finance technology.
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral, account activity, and pipeline impact.
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data points and execution without prioritization is just activity..."
Top 25 B2B SaaS Influencers Leading the Software Conversation
The best B2B SaaS influencers explain the trade-offs behind pricing, product, hiring, and sales decisions.
Amazon Business Advertising: How Suppliers Reach Business Buyers on Amazon’s B2B Marketplace

Key Takeaways Amazon Business gives suppliers access to procurement demand from more than 11 million organizations, but capturing that demand
How To Build A PR Strategy For A B2B Tech Startup
Chasing big stories or manufacturing news from minor updates assumes a reputation you have not earned.
How to Implement Salesforce Sales Cloud for B2B Sales Teams

Key Takeaways Sales Cloud implementation should focus on business goals, users, sales motions, and measurement, not just a feature checklist.
Top 25 B2B PR and Communications Influencers Shaping the Industry
The most effective B2B PR leaders earn their influence by making others visible and driving real business outcomes.
Ultimate Guide To Marketplace Advertising for B2B: Amazon Ads and Shopify Ads
Amazon Business advertising helps capture active procurement demand, while Shopify provides an owned experience that Shop Ads can help buyers discover.
How to Build an Audience-Targeted CTV Strategy Around Your B2B ICP
Many B2B teams know who their ICP is in firmographic terms and now have an unparalleled opportunity to reach them through ICP-based CTV
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65 to 70% of Gen Z B2B buyers don't want to make
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete for the same customer or transaction under rules that fail to
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the next ERP release, price update, product introduction, inventory change, or channel-specification
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs is reinforced through varied stories, decisions, observations, and proof over time.
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model: what your team owns, what the partner leads, and how the
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to how you would purchase media placement.
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth in B2B revenue processes and cross-functional judgment.
Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
CTV can build momentum for a sale both before and after accounts start looking to buy, including by defining business problems, establishing vendor
How To Measure Creator Marketing ROI In B2B
Match creator responders and content consumers to CRM contacts and parent accounts using your analytics and attribution stack.
The B2B Fintech PR Playbook: Building Trust With Banks, Buyers And Partners
Strong fintech PR programs align legal, compliance, security, sales, and communications teams around verified claims.
How to Use CTV Audience Targeting Without Wasting Reach on the Wrong Buyers
Target too narrowly and your connected TV audience segments become too small to deliver inventory, frequency, or qualified CTV reach.
Salesforce CRM Implementation: Data Migration, Object Model, and Reporting for B2B
The Salesforce object model should reflect the organization’s revenue cycle, factoring in products, renewals, account relationships, and lifecycle stages.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.