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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Our Guides

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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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The Ultimate B2B Conversion Rate Optimization Guide

For senior B2B marketers and RevOps leaders, conversion rate optimization is not about squeezing more clicks out of the same
Top 6 B2B Marketing Analytics Tools in 2026: A Revenue-Focused Guide

Most B2B organizations are not short on marketing data. They are short on shared conviction. Dashboards say one thing, CRM
10 B2B Content Marketing Mistakes (and How to Avoid Them)

Many B2B teams make similar content marketing mistakes unintentionally. Most often, it’s because the failure modes aren’t obvious. Your content
Sour & SaaS Episode 5: Founder-Led Content (The Real Playbook) with Tommy Clark, CEO at Compound
Tommy Clark, Founder & CEO of Compound Content Studio, breaks down why founders who go fully hands-off end up with generic, forgettable content
ABM Marketing Tactics That Hurt Growth: What High-Performing Teams Avoid

Most ABM marketing tactics fail for a quiet reason that rarely shows up in postmortems. Teams mistake activity for discipline.
The Modern Guide to HubSpot Email Marketing Best Practices

Scaling revenue through email requires more than just a regular cadence of campaigns. Successful marketing teams create messaging aligned with
Building a Go-To-Market Strategy Consulting Framework

B2B growth rarely stalls because teams lack effort or ideas. It stalls because execution outpaces structure. New channels get added
The Blueprint for Proactive Churn Prevention Using AI

Retaining customers has become one of the most reliable ways to protect and grow revenue, yet most companies still treat
The Playbook for Improving Mobile Conversion Rates

Mobile traffic has been the default buyer touchpoint for a while, yet a lot of B2B sites still behave like
5 Top Qualities to Look for in a B2B Marketing Automation Consultant

Choosing a marketing automation consultant is one of those decisions that quietly determines whether your investment turns into pipeline or
The Witness: Your Content Drives Traffic, Not Trials
If you can't connect your content to pipeline, the problem isn't measurement — it's strategy. This video breaks down why bottom-of-funnel content should
Guide to Developing a Winning Customer Lifecycle Marketing Strategy

B2B growth does not stall because teams lack tactics. It stalls because acquisition, retention, and expansion are treated as separate
The Modern Guide to B2B Customer Analytics and Buyer Insights

Most B2B companies don’t struggle because they lack customer data. They struggle because that data doesn’t help them answer the
The Complete Framework for a High-Impact B2B Brand Strategy

Senior B2B marketers are under pressure to prove that brand investment drives revenue, not just recognition. In this guide, B2B
The B2B Marketer’s Balancing Act: Driving Immediate Wins While Building Long-Term Market Share

You look down. It is obvious you are too high up. One slight move, one slip, and you fall and
Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo
One way a marketer can address being asked to commit to a growth number they do not feel confident in is to present
The RevOps Best Practices Guide to Closing Your B2B Growth Gaps

RevOps is what comes about when you get tired of arguing about whose number is wrong and start fixing why
7 Data-Backed SaaS Marketing Strategies Driving Growth in 2026

Most SaaS marketing programs can’t prove they generate pipeline. They track MQLs, impressions, and email open rates while the CFO
A B2B Guide to Programmatic Video Ads That Actually Drive Pipeline

Most B2B marketers run generic video, measure completion rates, and then have that lost, blank stare when pipeline doesn’t move.
The Complete Guide to Measuring Marketing Automation Success

If you took every automation metric your team tracks and removed anything that Finance would ignore, what would be left?
What Does HubSpot Do for Marketing? A Field Tested Guide for High Growth Brands

Most HubSpot overviews read more like product demos than practical guides. What B2B teams really need is an honest version
7 Signs It’s Time to Outsource Your B2B Lead Generation

Outsourcing lead generation isn’t a strategy teams fantasize about. It’s the moment they realize the funnel is telling a different
The 2026 Blueprint for Scalable B2B SaaS Marketing

Most B2B SaaS marketers are optimizing for the wrong outcomes. They chase MQLs and demo bookings while their NRR sits
The Ultimate Guide to AI Overviews

Google AI Overviews are changing what B2B buyers see before they ever hit your site. Instead of scanning a page
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.