B2B SEO vs B2C SEO: The True Breakdown and Comparison

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Category: B2B

B2B SEO vs B2C SEO: The True Breakdown and Comparison

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. But what about the differences? Is B2B SEO really that different from B2C SEO? As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. […]

Everything Your Saas Business Needs To Know About Customer Experience Metrics

Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. When you track your CX (customer experience), you get valuable information on what your customers do when interacting with your product.  Are they satisfied with it? Do they keep coming back? How often do they use your product? These are […]

Product Marketing Strategy vs. Customer-Led Marketing Strategy

The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy in place can make or break a new startup that’s trying to scale quickly. That’s where a strong product marketing strategy comes into place. Product-focused marketing can be incredibly useful as a part of a […]

Getting into Revenue and Marketing Operations

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]

The Importance of SEO for SaaS: The Reasons Why You Need to Invest in a Solid Strategy

Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. The horror! If you’re a digital marketer, you’ve likely been the voice of reason ensuring that your SaaS SEO strategy is not only to-the-minute in uniqueness and technology but […]

ICP Marketing: The Precursor to Customer-Led Marketing Strategy

If you consider yourself a modern SaaS marketer with your salt, then it’s safe to assume you’ve heard the term ICP marketing before. But in an industry as jargon-and-acronym-heavy as SaaS marketing, it’s easy to hear about a term without truly grasping it. Having said that, regardless of which terms we choose to use in […]

All the Fuss About Contact Roles

How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]

The New B2B Demand Waterfall

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. It introduced a number of novel concepts such as MQLs, SALs, and SQLs to the world and […]

Drew Smithin
February 2, 2022

10 Effective Strategies to Boost Your SaaS Sales Without Chasing New Customers

In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Once a client is familiar with your company and products, they will be more likely to purchase products and services […]

Jason Colein
October 13, 2021

The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

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