3 Marketing Activities to Increase Your Google SERP CTR
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
PPC
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it’s been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C
A Detailed Guide to Building a B2B PPC Report
Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are
The Complete B2B Marketing Guide
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing
Ranking the Keyword Value of 180 Series C Software Companies
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly –
The Right Recipe: Blending Paid and Organic Search Campaigns
Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves:
