With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.
Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.
B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.
Want to advertise on Facebook but can’t figure out exactly how to get started? Look no further! In this blog post I’ll go over how to create a basic Brand Awareness Campaign in an easy step-by-step guide.
When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.
If you’re not fully taking advantage of a social media management company yet, it might be time to reconsider.
For better or worse, AdWords is the lifeblood of many a B2B business. AdWords offers a unique advantage over other forms of advertising because it’s measurable. As a marketer or a business owner, AdWords gives you the power to very easily measure your return-on-investment. With it’s highly relevant and targeted platform; it gives you the […]
Facebook Advertising costs $9,900 for the average business, which is why many B2B marketers are clamoring to use the Business Manager tool. Facebook is catering to both B2B advertising agencies and B2B marketers with their new business manager feature. The Facebook Business manager makes it easier than ever to make, distribute, and manage ads for […]
Thanks to technological advances that led to the increasing popularity of social media usage today, it has become easier for businesses of all sizes to get ahead of the game by simply creating a social media profile and throwing money at it.
Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.