Category: PPC

Ranking the Keyword Value of 180 Series C Software Companies

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]

Sean Thomas Martin In PPC SEO

Setting Up Your B2B Pay Per Click Services the Easy Way

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. But don’t worry. Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous […]

Sean Thomas Martin In PPC

The Right Recipe: Blending Paid and Organic Search Campaigns

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So […]

Sean Thomas Martin In PPC SEO

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I make that call?” If you’re in the same boat–don’t worry. You’re not alone. The answer to this question isn’t a quick or simple one, but […]

Kaleigh Moore In PPC SEO

20 Free Social Media Guides for B2B Marketers

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.

Andrew Choco In Content PPC

Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know

Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.

Emma Siemasko In PPC SEO

What is B2B Marketing? Get Answers

B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be personal and directed at your target consumer.

Garrett Mehrguth In Perspectives PPC SEO

The Ins and Outs of Running a Facebook Brand Awareness Campaign

Want to advertise on Facebook but can’t figure out exactly how to get started? Look no further! In this blog post I’ll go over how to create a basic Brand Awareness Campaign in an easy step-by-step guide.

Andrew Choco In PPC

The Ultimate Guide for Hiring Social Media Marketing Companies

When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.

Emma Siemasko In Perspectives PPC

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