Archive
Category: PPC
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it's been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough in the acronyms themselves: Business to Business & Business to Customer. But the nuances between the two are a bit more complex than that. And […]
A Detailed Guide to Building a B2B PPC Report
Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are essential to monitoring the progress of your KPIs, and comparing data on a monthly and yearly basis. With so many different metrics and data points to analyze, it can be difficult to figure out exactly […]
The Complete B2B Marketing Guide
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of […]
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]
Ranking the Keyword Value of 180 Series C Software Companies
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]
The Right Recipe: Blending Paid and Organic Search Campaigns
Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. So […]
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I make that call?” If you’re in the same boat–don’t worry. You’re not alone. The answer to this question isn’t a quick or simple one, but […]
20 Free Social Media Guides for B2B Marketers
With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.
