Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget. What there isn’t a lot of information on is how to reassess your Google Ads budget. How […]
Not all AdWords campaigns are created equal. Unfortunately, many of them fail. That might be a hard pill to swallow. But drink some water and chug it down because the faster that you realize it, the better your advertisements will be. But what makes the difference between a failed campaign and a successful one? Often, […]
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Budget cuts, while unpleasant, aren’t necessarily the […]
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
For better or worse, AdWords is the lifeblood of many a B2B business. AdWords offers a unique advantage over other forms of advertising because it’s measurable. As a marketer or a business owner, AdWords gives you the power to very easily measure your return-on-investment. With it’s highly relevant and targeted platform; it gives you the […]
Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.