Archive
Author: Kathryn Ross
B2B Marketing Segmentation for Every Stage of the Funnel
As a company grows, marketing strategy must grow with it. Demand may increase, visibility may grow, and your marketing and sales teams may need to adjust. To keep things organized throughout the B2B sales cycle, many search marketers rely on marketing funnels. The marketing funnel is a process with stages that each need special attention. This […]
15 B2B Landing Pages That Convert
For the average B2B company, building landing pages that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what you can to convert site visitors to customers immediately. There are many important factors to think about when creating a landing page. A pleasing aesthetic, […]
10 Tips To Build a Consistent B2B Content Marketing Plan
Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are […]
10 Necessities for Your B2B Marketing Strategy
In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers, the “digital” in digital marketer can no longer be left out. Of course, B2B digital marketing doesn’t have to be difficult. In fact, sometimes it can be as simple as ten simple steps. The following […]
Why SEO Keyword Strategy is Important
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic. It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. […]
15 B2B Marketing Books You Need to Read
The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. As time passes, new research emerges, new marketing techniques are created and applied, and new tools appear […]
15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs
Marketing Qualified Leads are the lifeblood of B2B marketing campaigns. To gain MQLs, conducting blog traffic analysis for your company is one of the sure-fire ways to acquire accurate readings about what blog visitors are and are not interested in. In short, this data will actively help you to streamline products, services, content, and activities […]
5 Ways to Get Reviews for Your B2B Business
Your customer is searching. The question is, will they find you? If your customer is able to find you, chances are they’re looking for something specific. What are they looking for? Reviews. Bright Local’s 2014 Local Consumer Review found that 88% of the 2,104 respondents read reviews before making a purchasing decision with a business. […]
5 Well Designed Websites You’ll Love!
We know you’ve been here: You’re browsing the Internet and you come across a website or two that you like right away. You aren’t sure why you like them, but you know that they’ve not only caught, but held your attention. Though you may think these sites have something special, the answer to their success […]
Qualitative Data Analysis = Customer Feedback Analysis
When it comes to running a business, you should always pay attention to market research. Market research is the useful practice of really scrutinizing and analyzing customer feedback. Also known as customer feedback analysis, market research is useful for fine-tuning your business to what your customers want and need. For B2B businesses, this information is […]
