Brad Smith

Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.

In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could...

Brad Smith In Perspectives

Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Not all AdWords campaigns are created equal. Unfortunately, many of them fail. That might be a hard pill to swallow....

Brad Smith In PPC

How to Build a Marketing Dream Team in 2018

Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry...

Brad Smith In Perspectives PPC SEO

Why Sales Reps are Your Smartest Marketers

Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than...

Brad Smith In Perspectives

Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)

Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One...

Brad Smith In CRO Perspectives

Why A Good SEO Agency Won’t Implement Your Keyword Suggestions

That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing...

Brad Smith In SEO

Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information...

Brad Smith In Content

Focusing Your Brand’s B2B Content (Part 3)

How does your audience perceive your B2B brand? The answer to that question will determine the success of all of...

Brad Smith In Content

An Innovative Approach for Aligning Marketing with Sales

Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell...

Brad Smith In Perspectives

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