Archive
Author: Brad Smith
Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.
In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could write some savvy sales copy, take a picture of a pretty woman, include the ad in the local newspaper, and then, so long as your product was appealing, watch clients flock to your business with […]
Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns
Not all AdWords campaigns are created equal. Unfortunately, many of them fail. That might be a hard pill to swallow. But drink some water and chug it down because the faster that you realize it, the better your advertisements will be. But what makes the difference between a failed campaign and a successful one? Often, […]
How to Build a Marketing Dream Team in 2018
Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry — one where you definitely don’t want to get left behind. Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to […]
Why Sales Reps are Your Smartest Marketers
Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One that is meant for guiding a visitor to become a lead, a lead to become a customer, and a customer to become an evangelist. And it’s awful. For the marketers who are serious about growing […]
Why A Good SEO Agency Won’t Implement Your Keyword Suggestions
That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing with your keyword suggestions and, second, that a good SEO agency does. While that might sound like a harsh statement, here’s another truth to follow it up: if you hire an SEO agency that knows […]
Part 4: B2B Content Marketing
A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. Not only do you have a product or service that can solve this problem, but you have the knowledge to answer their […]
Focusing Your Brand’s B2B Content (Part 3)
How does your audience perceive your B2B brand? The answer to that question will determine the success of all of your marketing efforts. Research shows that B2B buyers have a hard time differentiating between vendor offers when the market is cluttered. (Image Source) Sales tend to go to the company with the best value. But […]
An Innovative Approach for Aligning Marketing with Sales
Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell you they’ll get back to you but never do, completely ignore your pitches, or outright unsubscribe from your email list is enough to dishearten the most motivated marketer. But you’re not disheartened, are you? Well, […]
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to […]
