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Sour & SaaS Episode 12: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane
Madhav Bhandari, Head of Marketing at Storylane, breaks down the pattern interrupt framework he's used to scale four companies to
  • Video
Stratos: Turn Cold Calls Into Strategic Conversations With AI
Richard Uruchurtu walks through how Stratos's Sales Assistant prepares a full discovery brief for a live prospect — company research,
  • Video
The Witness: We Paired Strategists with Designers and Performance Spiked
When strategists and designers share the same pod, dashboards, and KPIs, creative stops being a relay race and starts operating
  • Video
Stratos: Turn Keyword Research Into SEO Strategy With AI
Richard Uruchurtu walks through how Stratos's SEO Assistant turns 500 keywords into a prioritized opportunity list — with competitive context,
  • Podcast
Sour & SaaS Episode 11: Why Most B2B Events Suck with Zach Diamond, Head of Marketing at Cognition.ai
Zach Diamond, Head of Revenue Marketing at Cognition, breaks down why most B2B events feel transactional and what it takes
  • Video
The Witness: We Published 150 GEO Blogs in 90 Days That Drove $2.9M in Pipeline
Directive's Content 150 project wasn't about traffic — it was a dense signal network designed to teach LLMs how to
  • Video
The Witness: We Tracked Job Changes and Close Rate 3x’d vs. Outbound
Directive built a champion tracking system that monitors career movement across every past point of contact — turning customer marketing
  • Video
The Witness: We AI-Verified Our TAM List and Cut 5,100 Bad Accounts
Directive built an AI verification layer to audit 9,000 TAM accounts against live website and LinkedIn data — and cutting
  • Podcast
Sour & SaaS Episode 10: The Sponsorship Playbook with Anna Vermillion, Marketing Manager at Exit Five
Anna Vermillion, Marketing Manager at Exit Five, breaks down the sponsorship playbook behind 20+ annual partners and a 400-person conference
  • Video
Stratos: Run All Your Paid Campaigns From One Dashboard
Jesse Seilhan walks through Stratos's Performance Center — a command center that consolidates real-time campaign data across all accounts and

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