5 Stages of Consumer Decision Making

What are the five stages of the consumer decision-making process?

How consumers make decisions varies and continues to evolve. However, the five stages, surprisingly, remain the same.

This guide breaks down how to meet consumers wherever they are as they move closer to making purchasing decisions.


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With this guide, you’ll learn:

Problem solving

Strategies to utilize content to meet your audience’s needs.

Modern information gathering

How to ensure your brand is discoverable on the search engine.

Evaluating Alternatives

The power of showing up in industry-leading third-party directories.

Making a Purchase

How to close the deal with confidence.

Post-Purchase Evaluating

The ways to make your brand stand out by encouraging customer feedback.