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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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7 Simple Ways to Lower Your LinkedIn Advertising Costs Without Sacrificing Pipeline
Here are seven ways to lower your LinkedIn advertising costs without reducing the quality of your pipeline.
B2B Meta Ads Strategy: How to Drive Pipeline with Facebook and Instagram Ads
A B2B Meta ads strategy that ties Facebook and Instagram spend to pipeline. Build around the buying committee, run full-funnel campaigns, and measure
The New Rules of Twitter (X) Marketing for B2B

Most conversations about Twitter marketing start with the wrong question. Marketers want to know whether X is still relevant, whether
Why Broad Targeting Is Stalling Your Series A Startup Runway
By Series A, most startup teams have already found a few audience pockets that work. They know which campaigns generated early traction, which
The B2B Marketer’s Guide to Corporate Communications Strategy

Key Takeaways A real corporate communications strategy is the system that decides what your company stands for and makes sure
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds won't just cost
SaaS Content Marketing: How Functional Content Drives B2B Pipeline
The average SaaS content program is remarkably good at answering questions and surprisingly weak at supporting buying decisions.
The Ultimate Guide To TikTok Advertising For B2B Brands
TikTok has become one of the fastest-growing attention environments for professional audiences, especially among younger buying committee members, operators, and practitioners who increasingly
Rethinking the B2B Marketing Funnel: From MQL Volume to Pipeline Ownership

Key Takeaways Pipeline created replaces MQL volume as marketing’s headline metric. The buying group, not the individual contact, is the
Twitter Ads Manager: The B2B Retargeting Guide on X in 2026
X remained one of the few places where high-value professional audiences still gather in public, where category conversations happen in real time, and
The B2B Guide to LLMs: Evolving Search Strategy and Reporting for the AI Era

Key Takeaways Your buyers are building their shortlist inside ChatGPT, Perplexity, and AI Overviews before they ever land on your
How to Set Up Enhanced Conversions in Google Ads
Enhanced conversions in Google Ads help recover attribution data lost to cookie restrictions, browser privacy changes, and cross-device buyer journeys.
How To Build Meta Ads Reporting That Ties Ad Spend To Pipeline
Ads Manager grades every Meta campaign on a curve that has nothing to do with pipeline.
How to Build a Pre-Seed Marketing Strategy With Startup Credits and Partner Perks
At pre-seed, founders are told to be scrappy. That advice is directionally right, but it is often too vague to be useful. Scrappy
Reddit Brand Safety Playbook: Navigating Reddit for B2B Advertisers
Reddit can drive high-intent conversations for B2B, but one bad placement or a comment thread that goes sideways can spook executives and kill
In-House vs Agency Marketing for Series A Teams
For a Series A startup, the question is not whether marketing should be internal or external in theory. The real question is whether
How to Build a B2B LinkedIn Ads Strategy That Drives Pipeline, Not Just Leads
Oftentimes as paid media marketers, it’s easy to stay inside LinkedIn’s platform reports and manage performance strictly from the ad side.
B2B Ecommerce Marketing: How Top B2B Ecommerce Marketing Teams Win In 2026
In the highest-performing programs, paid ads, the shopping experience, and revenue operations behave as one operating system optimizing the same commercial outcome.
Customer Feedback Tools: Turning Feedback and Qualitative Data Into Retention
A customer feedback tool built right is an early-warning system for churn. The category has shifted. Modern platforms analyze patterns, detect risk, and
Why LinkedIn Ad Targeting Fails B2B Advertisers (And How To Fix It)
LinkedIn still offers the most precise B2B targeting of any platform, and in 2026 it is more capable than ever.
The Future of B2B eCommerce Marketing: How Digital Channels Are Rewriting the Growth Playbook
B2B ecommerce is a multi-trillion-dollar market growing at a double-digit clip, and every analyst deck will tell you it is outpacing B2C in
Directive Voices: The Commerce Agency B2B Has Always Needed
Lauren Marks breaks down why DTC ecommerce playbooks fail for B2B manufacturers and how Directive Commerce was purpose-built for brands with procurement cycles,
How to Build Series A SEO Around Share of SERP Dominance
At Series A, ranking your own blog is no longer enough. That approach may have helped create early traction. It may have helped
How to Build Pre-Seed SEO Around High-Intent Search and Review Sites
Most pre-seed founders do not have the cash to compete in paid search auctions. Even when the keyword intent is strong, the economics
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.