Directive Consulting logo
See Our Work
Explore Partnership
Unlock My Audit
Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
Register
Register

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
Picture of Paige Stuhrenberg
Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
Picture of Courtney Lill
Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
Picture of Paige Stuhrenberg
Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
Picture of Casie Akins
Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
Picture of Lea Imada
Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
Picture of April Robb
April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
Picture of Michaela Wong
Michaela Wong

Browse through our complete collection of articles.

Filters
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager

Developing a data-driven Total Addressable Market (TAM) is essential for sustainable growth. As a Paid Media Operations Manager, I’ve learned
The Marketing Budget Blueprint: How to Allocate Spend for Hypergrowth

Most marketing budgets aren’t built to grow pipeline… They’re built to survive Finance. You see it every year. The planning
The Ultimate Guide to B2B Content Marketing ROI

Last month, your content team published 12 blog posts. This month, they’ll publish 12 more. But here’s the question nobody
What the Data Says About Lead Routing, Speed-to-Lead, and Revenue Continuity

When your best SDR walks out the door, your pipeline shouldn’t walk with them. Yet for most high-turnover B2B GTM
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The Complete Guide to Navigating the B2B Sales Cycle

B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions

Your B2B paid media campaign is only as strong as its landing page. Think about everything that goes into a
The Complete Guide to B2B Account-Based Lead Generation

Account based lead generation has become the backbone of many modern B2B growth strategies. In a market where every marketing
The 2025 Guide to B2B SEO: How to Capture Demand Before Your Competitors Do

Your board just asked you to prove ROI on every marketing dollar spent this quarter. Your paid ads are burning
Post-M&A Marketing Alignment: Merger Strategies for Unified Growth in the First 100 Days

Congratulations! You just closed the deal of a lifetime. The champagne bottles have been popped, the press releases sent, and
AI & SEO: How AI Is Already Changing The Future Of SEO

AI hasn’t replaced SEO professionals. It’s redefined their role. Instead of eliminating jobs, AI has become a valuable tool for
B2B Content Strategy: Build a High-Converting Plan From Scratch

Here’s what separates content programs that drive pipeline from those that just drive traffic: strategic planning. Most B2B teams churn
B2B ROAS Benchmarks: High-Performing Campaigns in 2025

In 2025, saying the campaigns are bringing in “conversions” is not good enough. Senior B2B marketers are on the hook
Hyper-Local Campaign Customization: Adapting to Cultural and Economic Nuances for Explosive Regional Growth

Picture this: You just wrapped up a quarterly board meeting where you proudly presented your global marketing campaign. Same message,
Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?

Friction is everywhere, it’s a force of nature, but it could be costing you pipeline. In B2B, “friction” shows up
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack

Most B2B teams already have AI tools. What they don’t have is AI-powered efficiency in programmatic advertising. Your programmatic targeting
Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5
How to Edit Like an Editor (With Help From Generative AI)
Why Cookie Consent and Google Consent Mode v2 Matter More Than You Think

Marketers are facing a major shift in how advertising platforms collect and process user data. What once felt like a
Top 10 Most Popular Google Display Ad Sizes in 2025
To optimize your next PPC display campaign, it's important that you choose the top-performing ad sizes with ad placements that are most likely
Driving Innovation: Generative AI’s Impact on 80 B2B SaaS Companies

Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why Does It Matter GenAI or Generative AI refers
Cutting-Edge Paid Social Strategies for 2025: Differentiating Your Brand in Saturated Markets

It’s 2025. The Feed Is Loud. CAC Is Up. Attention Is Expensive.   Let’s be honest: it’s noisy out there.
Advanced SEO Conversion Tracking: Identifying and Fixing Funnel Leaks for Exponential Growth

Tracking SEO conversions isn’t exactly easy or fun, but seeing your blog post drive actual revenue for the company? That’s
The Ripple Effects of Leadership: Why Every Conversation Counts

In leadership, there are no neutral moments. Every word, every tone and every moment of silence has meaning. Whether you’re
Buyer’s Guides
See All
20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
See All
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Podcasts
See All
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether

Directive Digest

Battle-tested B2B insights trusted by 10K+ marketers.
LIVE VIRTUAL WEBINAR

Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
    2pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership