Directive Consulting logo
See Our Work
Explore Partnership
Unlock My Audit
Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
Register
Register

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
Picture of Paige Stuhrenberg
Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
Picture of Courtney Lill
Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
Picture of Paige Stuhrenberg
Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
Picture of Casie Akins
Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
Picture of Lea Imada
Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
Picture of April Robb
April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
Picture of Michaela Wong
Michaela Wong

Browse through our complete collection of articles.

Filters
The B2B Guide to Reddit Ads Revenue Attribution
Strong Reddit attribution combines first-party data, standardized UTMs, Reddit Pixel or Conversions API, and CRM reporting into one measurement system.
The Complete Guide to B2B SaaS Content Marketing That Drives Revenue
Many SaaS organizations still evaluate content by traffic, rankings, and engagement because those metrics are easy to report.
The Strategic Guide to B2B Paid Search Advertising
Search has become one of the most competitive advertising environments in digital marketing, but not because the channel is becoming less effective.
Meta Conversions API: Why Better Attribution Starts With Better Signal Quality

Key Takeaways Meta Conversions API improves attribution by supplementing browser-based Pixel tracking with server-side events, giving Meta more reliable signals
Why Broad Targeting Is Killing Your Seed Startup Runway
Seed-stage founders usually think of runway as a finance problem. They calculate cash on hand, divide by monthly burn, and watch the calendar
Reddit for B2B: How Public Conversations Shape Buyer Decisions

Key Takeaways Reddit gives B2B buyers a place to validate vendor claims through practitioners, peers, and category-specific communities. Buyer research
7 Simple Ways to Lower Your LinkedIn Advertising Costs Without Sacrificing Pipeline
Here are seven ways to lower your LinkedIn advertising costs without reducing the quality of your pipeline.
B2B Meta Ads Strategy: How to Drive Pipeline with Facebook and Instagram Ads
A B2B Meta ads strategy that ties Facebook and Instagram spend to pipeline. Build around the buying committee, run full-funnel campaigns, and measure
The New Rules of Twitter (X) Marketing for B2B

Most conversations about Twitter marketing start with the wrong question. Marketers want to know whether X is still relevant, whether
Why Broad Targeting Is Stalling Your Series A Startup Runway
By Series A, most startup teams have already found a few audience pockets that work. They know which campaigns generated early traction, which
The B2B Marketer’s Guide to Corporate Communications Strategy

Key Takeaways A real corporate communications strategy is the system that decides what your company stands for and makes sure
SaaS Content Marketing: How Functional Content Drives B2B Pipeline
The average SaaS content program is remarkably good at answering questions and surprisingly weak at supporting buying decisions.
The Ultimate Guide To TikTok Advertising For B2B Brands
TikTok has become one of the fastest-growing attention environments for professional audiences, especially among younger buying committee members, operators, and practitioners who increasingly
Rethinking the B2B Marketing Funnel: From MQL Volume to Pipeline Ownership

Key Takeaways Pipeline created replaces MQL volume as marketing’s headline metric. The buying group, not the individual contact, is the
Twitter Ads Manager: The B2B Retargeting Guide on X in 2026
X remained one of the few places where high-value professional audiences still gather in public, where category conversations happen in real time, and
The B2B Guide to LLMs: Evolving Search Strategy and Reporting for the AI Era

Key Takeaways Your buyers are building their shortlist inside ChatGPT, Perplexity, and AI Overviews before they ever land on your
How to Set Up Enhanced Conversions in Google Ads
Enhanced conversions in Google Ads help recover attribution data lost to cookie restrictions, browser privacy changes, and cross-device buyer journeys.
How To Build Meta Ads Reporting That Ties Ad Spend To Pipeline
Ads Manager grades every Meta campaign on a curve that has nothing to do with pipeline.
How to Build a Pre-Seed Marketing Strategy With Startup Credits and Partner Perks
At pre-seed, founders are told to be scrappy. That advice is directionally right, but it is often too vague to be useful. Scrappy
Reddit Brand Safety Playbook: Navigating Reddit for B2B Advertisers
Reddit can drive high-intent conversations for B2B, but one bad placement or a comment thread that goes sideways can spook executives and kill
In-House vs Agency Marketing for Series A Teams
For a Series A startup, the question is not whether marketing should be internal or external in theory. The real question is whether
How to Build a B2B LinkedIn Ads Strategy That Drives Pipeline, Not Just Leads
Oftentimes as paid media marketers, it’s easy to stay inside LinkedIn’s platform reports and manage performance strictly from the ad side.
B2B Ecommerce Marketing: How Top B2B Ecommerce Marketing Teams Win In 2026
In the highest-performing programs, paid ads, the shopping experience, and revenue operations behave as one operating system optimizing the same commercial outcome.
Customer Feedback Tools: Turning Feedback and Qualitative Data Into Retention
A customer feedback tool built right is an early-warning system for churn. The category has shifted. Modern platforms analyze patterns, detect risk, and
Buyer’s Guides
See All
20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
See All
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Podcasts
See All
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether

Directive Digest

Battle-tested B2B insights trusted by 10K+ marketers.
LIVE VIRTUAL WEBINAR

Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
    2pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership