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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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THOUGHT LEADERSHIP
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Continue exploring our library

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An Honest Guide to Brand Identity vs. Brand Image

Most CEOs assume their brand is what they say it is. In truth, it’s what customers believe it is. Brand
4 Common B2B Google Ads Mistakes and How to Fix Them

If you run demand capture in B2B, Google Ads remains the most reliable way to meet buyers at the moment
B2B ABM Tools Compared: 6sense, Demandbase, and RollWorks Explained

ABM platforms help B2B teams focus resources on areas where buying intent is high. The best tools consider intent data
A Practical Guide to Measuring ABM ROI for B2B Teams

Most account-based marketing (ABM) programs claim success, but few can actually prove it in financial terms with measurable ROI. Learning
Designing the Ideal B2B User Experience & User Journeys

Your buyer’s first impression isn’t your product. It’s your navigation menu. It’s how fast your demo page loads. It’s whether
6 Proven Ways B2B Companies Can Harness Influencer Marketing

Standing out in B2B marketing has never been harder. Your competitors sound like you. Your product features look like theirs.
What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How
How to Align SEO and Conversion Rate Optimization for Better Results

Your Search Engine Optimization (SEO) is working. Traffic is up 40% year over year, but pipeline isn’t growing proportionally. It’s
Marketing ROI Optimization: How to Turn Every Campaign into a Profit Powerhouse

For B2B SaaS marketing leaders, efficiency is no longer optional. The tolerance for fuzzy ROI, bloated CAC, and weak attribution
The Complete Guide to Building a B2B Demand Generation Strategy

Demand generation is about more than just being a form-fill machine. It’s about constructing a system that converts interested customers
How to Build a Lean Marketing Machine That Scales Efficiently

Doing More With Less Is the New Normal Smaller teams. Tighter budgets. Constant change. Yet the pressure to drive growth
The ABM KPIs That Actually Matter for B2B Growth

Account based marketing (ABM) is popular for B2B enterprises, yet many struggle to measure its true impact. Instead of converting
Share of SERP: A Guide to Owning Your Inbound Growth from Search

Every day, more than 8.5 billion searches happen on Google. That’s 8.5 billion moments where someone is looking for an
No One Reads Your Blog: Webinar Recap

Interactive content is not a replacement for traditional content, but it is a value add that strengthens a broader content
Performance Creative Explained: How to Get It Right

Performance creative is a data-informed approach to advertising that prioritizes measurable business outcomes over subjective design preferences. It’s not about
Ultimate Guide to Customer Retention Strategies with Predictive Retention Modeling

Many B2B marketers still chase customer acquisition over retention. Big logos signal momentum, impress the board, and look great on
A Complete Guide to the B2B Demand Generation Funnel

Creating a B2B demand generation funnel is all about building a revenue system that converts buyers from product awareness to
How to Find the Best PPC Consultant Services
PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every
Generative Engine Optimization Explained: A Complete Guide

Your SEO strategy is humming along nicely. Rankings are up, traffic is steady and then… your buyers stop clicking. They’re
The Modern Marketer’s Playbook for B2B Demand Generation

B2B Demand Generation Best Practices: A Playbook for Modern Marketers B2B demand generation best practices are all about creating revenue.
Competitive Differentiation Masterclass: Blueprint for Outflanking Industry Giants

Most of us are too close to our own product to recognize what makes it valuable to others. It’s like
Demand Gen vs. Lead Gen: How to Actually Align for Revenue Growth

It’s not a matter of choosing demand generation or lead generation. It’s a matter of designing a system where both
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing

Most B2B creative teams know how to produce work that looks impressive, but few know how to make it consistently
A Practical Roadmap for B2B Saas SEO (From our Experts)

Key Takeaways Focus on What Converts: SEO success in SaaS isn’t about traffic growth. It’s about driving demos, signups, and
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.