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Author name: Garrett Mehrguth

Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.

Garrett Mehrguth
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Strategy

What is A/B Testing in Digital Marketing?

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A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.

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Content Marketing

10 Best Copywriting Tools You’ll Love

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Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with their audience. Whether you’re a seasoned copywriter or just starting out, incorporating these powerful copywriting tools into your arsenal will help ensure that your content produces results.

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PPC

8 Types of Digital Advertising You Should Know

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When it comes to advertising online, there isn’t just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.