B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics
We hear it all the time: “The B2B landscape has never been more competitive or more complex.” And it’s true.
Author name: Lea Amiri
Lea Amiri is the Senior Customer Marketing Manager at Directive, bringing over 10 years of experience in customer experience, advocacy, and engagement. Lea specializes in driving operational efficiency and revenue growth through streamlined workflows and authentic customer relationships. With a background of working in private, public, and VC-backed companies spanning across Healthcare, B2B SaaS, SaaS LMS and Capital Markets, Lea understands customer needs and how to enhance their experience, driving engagement, and long-term value. Outside of work, Lea enjoys an active and adventurous lifestyle. She cross-country skis, skates, cycles, and explores new cafes and restaurants with her husband. When not engaged in those activities, she spends time with her two dogs and cat.
