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Author name: Macy Myhill

Macy Myhill started Directive as a Senior Account Strategist in our SEO Department and quickly rose to an Associate Director of SEO. With nearly 4 years of experience in digital marketing and SEO, Macy got her start in Orlando as link builder. She has worked both in-house and on the agency side and has experience in several different fields including healthcare, legal, and Real Estate. Originally from the Austin area, she graduated from Texas Tech (Wreck Em’ Tech!) with a BBA in Marketing.

AI, Content Marketing

Driving Innovation: Generative AI’s Impact on 80 B2B SaaS Companies

Macy Myhill / July 9, 2025

Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why Does It Matter GenAI or Generative AI refers

Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact

Macy Myhill / May 21, 2025

Return on Investment. A phrase you hear at every board or stakeholder meeting that is the driving force behind how

Content Marketing

Link Building for SaaS: 7 Actionable White-Hat Strategies

Macy Myhill / February 28, 2022

Link building strategies have been around as long as Google has been around. However, like most things in SEO, they

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