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Category: Guides
Responsive Display Ads Explained: When to Use?
Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad type on the Google display network, and they offer two important features that make them attractive for digital marketers: Responsive display ads are device responsive, automatically changing their size and appearance to fit the screen of […]
The Complete Guide to Google Display Network Targeting Options
Google display network targeting options give digital marketers the flexibility to customize exactly when their ads are shown and to which audiences. One of the key advantages that digital marketing has over traditional mediums like print, radio, or television is the ability to access highly targeted audiences with the right offer and creativity to encourage […]
![What is On-Page SEO? [The Essential Guide]](https://directiveconsulting.com/wp-content/uploads/2020/04/What-is-On-Page-SEO_-Essential-Guide-for-2020@2x.png "What is On-Page SEO? [The Essential Guide]")
What is On-Page SEO? [The Essential Guide]
On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal of increasing your rankings in the search engine results pages (SERPs). While Off-Page SEO deals with marketing activities that take place away from your website, on-page SEO focuses on the elements of your own website […]
The Essential Technical SEO Checklist
Following a technical SEO checklist is the best way to make sure you’re leaving no stone unturned when auditing your website’s SEO performance. Every digital marketer should understand how to conduct a technical SEO site audit, but simply plugging in your chosen SEO site audit tool isn’t enough. The best digital marketers understand how different technical […]
Dynamic Search Ads Explained in Plain English
Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can be one of the best ways to connect with potential customers who are searching on Google for the products and services that your business offers. Dynamic search ads have been associated with higher click-through and […]
The Best On-Page SEO Checklist
What is On-Page SEO? SEO is all about creating content that is optimized to rank on the search engine results pages. SEO activities can be divided into two broad categories: on-page SEO and off-page SEO. Off-page SEO broadly refers to link building activities that increase the domain authority of your website. When other websites or […]
How to Find Writers for Your Blog – 25 Best Ways
Our digital marketing experts have known for a while that the overall size of a website impacts its ability to rank in the search engine results pages (SERPs). We’re also confident that most websites get a boost from regularly publishing content, and that publishing content with higher word counts can help with search traffic as […]
On-page SEO vs Off-Page SEO – What’s the Big Difference?
Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced marketer, you’ve probably heard both of these terms mentioned before. They’re both crucial parts of SEO as a whole and you’ll need to have a deep understanding of on-page SEO vs off-page SEO if you’re […]
