Archive
Category: Perspectives
![What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/016_thumb2.jpg "What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]")
What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]
What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]
![Which B2B Prospecting Tool is Best For You? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/015.jpg "Which B2B Prospecting Tool is Best For You? [VIDEO]")
Which B2B Prospecting Tool is Best For You? [VIDEO]
Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Prospecting has definitely changed over the past few years. Hopefully, you’re no […]
![B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/05/thumbnail.jpg "B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]")
B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]
If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before you ever sign a contract. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Here at Directive Consulting, I would say about 70% of our portfolio […]
![3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/04/006_thumbnail-1.jpg "3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]")
3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]
We’ve found 3 B2B marketing examples that you probably haven’t tried yet. We’re going to start at the bottom of the funnel and work our way up. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. […]
![Simple 8 Step Demand Generation Strategy [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/03/004_thumbnail2.jpg "Simple 8 Step Demand Generation Strategy [VIDEO]")
Simple 8 Step Demand Generation Strategy [VIDEO]
A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and >how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Through this process, you’ll also be able to directly correlate marketing […]
![3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/03/blog_thumbnail.jpg "3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]")
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. We’ll go over what we love most about each and why you should take notice — and notes. Let’s dive in! Learn/retain more by reading? We got you. Here […]
Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.
In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could write some savvy sales copy, take a picture of a pretty woman, include the ad in the local newspaper, and then, so long as your product was appealing, watch clients flock to your business with […]
Why Sales Reps are Your Smartest Marketers
Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One that is meant for guiding a visitor to become a lead, a lead to become a customer, and a customer to become an evangelist. And it’s awful. For the marketers who are serious about growing […]
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough in the acronyms themselves: Business to Business & Business to Customer. But the nuances between the two are a bit more complex than that. And […]
