Re-approaching Your Buyer’s Journey in 2019

Archive

Category: Perspectives

Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures that resonate with decision-makers, the “C-Suiters.” However, if we step back and look at the bigger picture, it becomes instantly clear that the champion, often referred to as the influencer, is greater than the decision-maker. […]

Empowerment: The Key to Employee Ownership

Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on the effect of leadership style on employee performance to providing them time management tools to take ownership of their time. Understanding the effect of leadership style on employee performance is not nearly covered enough today. […]

3 Reasons Why B2B Social Media Marketing is Your Secret Weapon

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? Why is it important? In this article, we’ll clearly define what social media marketing is is as well as outline three reasons why it’s essential to […]

What Are Some of the Most Difficult Decisions You Make As a Leader?

So just the other day, I got an email where someone was asking me, “What are some of the most difficult challenges or decisions you have to make every day as a leader?” And I was trying to think like if there was a way to categorize like, what are those difficult decisions, and then […]

Garrett Mehrguthin
November 30, 2018

The Ideal Skill Set for a Search Marketer [VIDEO]

Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer.   Don’t miss a video! Subscribe to YouTube! I was on Twitter and a lot of the people in the industry were discussing what […]

4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]

Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include. The reality is that one of the roles you probably have, but the other three, we should take a harder look at.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by […]

Powerful Ways to Improve Your Internal Marketing [VIDEO]

As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today we’re going to give you three ways that you can improve your B2B internal marketing.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the […]

What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]

What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ]   “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]

Which B2B Prospecting Tool is Best For You? [VIDEO]

Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Prospecting has definitely changed over the past few years. Hopefully, you’re no […]

B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]

If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before you ever sign a contract. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Here at Directive Consulting, I would say about 70% of our portfolio […]

Ready to never worry
about your MQL goal again?