A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Through this process, you’ll also be able to directly correlate marketing […]
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. We’ll go over what we love most about each and why you should take notice — and notes. Let’s dive in! Learn/retain more by reading? We got you. Here […]
In today’s fast-moving world, being a marketer means more than it used to. It used to mean that you could write some savvy sales copy, take a picture of a pretty woman, include the ad in the local newspaper, and then, so long as your product was appealing, watch clients flock to your business with […]
Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry — one where you definitely don’t want to get left behind. Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to […]
Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One that is meant for guiding a visitor to become a lead, a lead to become a customer, and a customer to become an evangelist. And it’s awful. For the marketers who are serious about growing […]
Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell you they’ll get back to you but never do, completely ignore your pitches, or outright unsubscribe from your email list is enough to dishearten the most motivated marketer. But you’re not disheartened, are you? Well, […]
How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success of any business. It gives a glimpse into which marketing efforts are paying off and which you need to improve (or eliminate.) Without a data-driven […]
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you avoid being the other 78%? Start by using tools that solve problems and provide shortcuts. There’s no reason to guess which campaigns will work. You […]
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