What Does a PPC Specialist Do? 10 Must-Have Skills

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What Does a PPC Specialist Do? 10 Must-Have Skills

Are you looking for an entry-level digital marketing role as a PPC specialist in 2020? Digital marketing is one of the fastest-growing industries in the world, making now the best time ever to “get in at the ground floor” and launch your career as a PPC specialist.  In 2018, worldwide digital ad spending amounted to […]

Brian Buiin
September 9, 2020

What is a PPC Consultant & How to Become One in 2021

If you’re looking for a job change, there has never been a better time to launch your career as a PPC consultant. Digital advertising in 2021 is expected to account for 53% of total advertising spending around the world, an amount that totals over $135 billion. With more organizations looking to capitalize on the growth […]

Brian Buiin
September 4, 2020

How Do I Know if a PPC Course is Right for Me?

Are you looking for a PPC course that can help you develop new skills or even launch a career in pay-per-click advertising? Type the phrase “PPC Course” into Google and you’ll encounter a range of PPC courses, ranging in price from absolutely free to 100% outrageous. You’ll find paid advertisements from course platforms using lame pricing gimmicks […]

Brian Buiin
July 31, 2020

Best PPC Metrics to Pay Attention to in 2021

Looking for the best PPC metrics to pay attention to when analyzing campaign performance in 2021? Online marketers use digital marketing metrics to measure performance across many different types of campaigns. The widespread availability of marketing data has made it significantly easier for marketers to build and iterate on campaigns to increase profitability and drive campaign success. […]

Brian Buiin
July 31, 2020

How to Choose the Best PPC Training for You

Are you searching for a PPC training course that can help you market a product or service on Google Ads, generate more leads or sales for your business, or even launch a career in digital marketing? Companies of all sizes are generating big profits each year while collectively spending hundreds of billions of dollars on […]

Brian Buiin
July 31, 2020

What is a PPC Strategy? How to Build a Plan in 2021

Are you working on a PPC strategy that will help you dominate your competition in paid search and drive more revenue-generating traffic to your website than ever before? Remember the difference between strategy and tactics in PPC: tactics are the specific techniques or methods used to accomplish an objective, while a strategy is an over-arching […]

Brian Buiin
July 10, 2020

PPC Competitors: How to Gain the Upper Hand

Need help leveraging PPC competitor insights to optimize your digital advertising campaigns? PPC competitor analysis is an essential component of your digital marketing strategy. With the right software tools, advertisers can: Identify their biggest competitors on major ad networks like Google Ads and Microsoft Advertising See which keywords their competitors are bidding on in keyword […]

Brian Buiin
July 10, 2020

What is PPC Competitor Analysis? Your Guide for 2021

Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic with paid advertising? Pay-per-click (PPC) advertising is fundamentally competitive in nature. Each time an ad slot is available, Google Ads runs a keyword auction to determine which ads will be shown and which advertisers will be […]

Brian Buiin
July 8, 2020

What are Smart Display Campaigns? Essential Guide in 2021

Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of setting up audiences, configuring your keyword bidding, and creating display ads? That’s exactly what you get with Google’s smart display campaigns. First released in 2017, smart display campaigns offer the simplest and quickest path for […]

Brian Buiin
July 1, 2020

6 PPC Software Tools You’ll Love in 2021

Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad campaigns across multiple platforms and networks? Most digital marketers begin their PPC journey by manually configuring, analyzing, and optimizing every aspect of their initial campaign. This is a fine approach when you’ve only got one […]

Brian Buiin
June 16, 2020

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