Tag: PPC

7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to.   LinkedIn’s ability to target companies, job […]

Patrick Sakai In Perspectives Social Media

Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate, you must fully comprehend what remarketing is. Remarketing or retargeting is the act of advertising to those who have already been marketed to in the past. Simple enough, right?  In digital marketing terms, users who […]

Cassie Wiley In Perspectives PPC

Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]

Olivia Ross In CRO Perspectives

How to Optimize Your Google Ads Budget From KPI Metrics

How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. […]

Josh Nelson In PPC

Make High Impact PPC Optimizations in a Short Amount of Time

During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I […]

Max Serrato In PPC

Global Search Marketing Agency, Directive, Announces Complete Rebranding

IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 […]

Ashton Newell In Media & Press

The Ideal Skill Set for a Search Marketer [VIDEO]

Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer.   Don’t miss a video! Subscribe to YouTube! I was on Twitter and a lot of the people in the industry were discussing what […]

Garrett Mehrguth In Perspectives PPC Videos

The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going to be discussing the power of asking “why” in search marketing. We find that positioning and knowing why someone chooses your product and service is, at the end of the day, the most important thing […]

Garrett Mehrguth In PPC SEO Videos

How to Reassess Your Google Ads Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget. What there isn’t a lot of information on is how to reassess your Google Ads budget. How […]

Garrett Mehrguth In PPC Videos

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