Archive
Tag: PPC
![What is PPC Competitor Analysis [Guide]?](https://directiveconsulting.com/wp-content/uploads/2020/07/What-is-PPC-Competitor-Analysis-Your-Guide-for-2020.png "What is PPC Competitor Analysis [Guide]?")
What is PPC Competitor Analysis [Guide]?
Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic with paid advertising? Pay-per-click (PPC) advertising is fundamentally competitive in nature. Each time an ad slot is available, Google Ads runs a keyword auction to determine which ads will be shown and which advertisers will be […]
What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here's a quick resource on A/B testing in tech marketing.
8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn't just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.
5 Best Google Analytics Goals Examples to Copy
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you'll need to set up Google Analytics Goals. To help you get started, we've created this short guide with five Google Analytics goals examples and when to use them.
What are Smart Display Campaigns? Essential Guide
Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of setting up audiences, configuring your keyword bidding, and creating display ads? That’s exactly what you get with Google’s smart display campaigns. First released in 2017, smart display campaigns offer the simplest and quickest path for […]
6 PPC Software Tools You’ll Love
Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad campaigns across multiple platforms and networks? Most digital marketers begin their PPC journey by manually configuring, analyzing, and optimizing every aspect of their initial campaign. This is a fine approach when you’ve only got one […]
PPC vs. CPC: What’s the Key Difference?
Do you know the difference between PPC vs. CPC and their relevance in digital marketing & advertising? If you’ve been marketing online for long enough, you’ve probably come across both of these terms. We see a lot of confusion when digital marketers encounter these terms because, on the surface, it seems like they might mean […]
Remarketing List for Search Ads (RLSA): When to Use?
Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers are already familiar with the benefits of remarketing, sometimes known as retargeting. This term describes the process of re-engaging people who have previously visited your website with advertisements that encourage them to return and complete […]
PPC vs. SEM: What’s the Real Difference?
Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of confusing acronyms, but no two get mixed up more often than pay-per-click (PPC) and search engine marketing (SEM). Historically, the definitions of PPC and SEM have been intertwined since the first PPC advertising models emerged […]
11 Google Ads Bidding Strategies
Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign? When you set up a PPC campaign on Google Ads, you’ll have the option to choose between different keyword bidding strategies that can make or break your campaign performance. In our experience, there isn’t one […]
