Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]
Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and […]
What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]
Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. One of the best parts of AdWords is there’s so much data available. Key Performance Indicators In this particular study, what we looked at: Conversions Cost per acquisition Conversion rate Return on ad spend Average […]
Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Does your landing page have external links? You don’t need them. External links are things that you […]
Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry — one where you definitely don’t want to get left behind. Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to […]
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to […]
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Budget cuts, while unpleasant, aren’t necessarily the […]
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Not every company has the kind of time and resources to sink into SEO, anyway. The reality is that unless you’re already one […]
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