PPC

SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst....

Garrett Mehrguth In PPC SEO Videos

9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always...

Garrett Mehrguth In Perspectives Videos

Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where our target market hangs out online.  You can’t...

Josh Nelson In Perspectives PPC

Why It’s Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get...

Brian Bui In B2B Perspectives PPC

7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant,...

Patrick Sakai In Perspectives Social Media

Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,...

Cassie Wiley In Perspectives PPC

B2B Landing Pages 101 – Plug Those Conversion Leaks

Imagine you want to draw a bath after a long day at work. You run the water at the perfect...

Olivia Ross In CRO Perspectives

How to Optimize Your Google Ads Budget From KPI Metrics

How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing...

Josh Nelson In PPC

Make High Impact PPC Optimizations in a Short Amount of Time

During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to...

Max Serrato In PPC

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