PPC

How to Optimize Your Google Ads Budget From KPI Metrics

How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing...

Josh Nelson In PPC

The Ideal Skill Set for a Search Marketer [VIDEO]

Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going...

Garrett Mehrguth In Perspectives PPC Videos

The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going...

Garrett Mehrguth In PPC SEO Videos

How to Reassess Your Google AdWords Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. Did you know our subtitles are interactive?...

Garrett Mehrguth In PPC Videos

SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to be talk about SEO vs PPC and what you should do first. [ Pssst. Did you know our...

Garrett Mehrguth In PPC SEO Videos

How to Create a Landing Page that Converts and Sells Your Services [VIDEO]

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you...

Garrett Mehrguth In CRO Videos

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Today we’re going to be talking about the gap between Google and results and what you can do about it....

Garrett Mehrguth In PPC Videos

What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]

What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you....

Garrett Mehrguth In Perspectives Videos

SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts....

Garrett Mehrguth In Videos

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