9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

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9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]

What is a Google Text Ad? Essential Guide in 2021

Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads, appear on Google’s search engine results pages (SERPs) and in other locations throughout the Google search network. In 2021, Google is the most popular search engine, processing almost 6 billion searches per day. Advertisers that […]

Brian Buiin
October 14, 2020

Negative Keyword Match Types: Essential Guide

Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to your negative keyword list helps ensure that your ads only show for searches that are relevant to the products and services you offer. As a result, you’ll provide more relevant ad experiences for your audiences, […]

Brian Buiin
October 8, 2020

6 Top PPC Tools You Need in 2021

The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google Ads campaigns and outperforming their competitors.  In 2021, marketers can choose from hundreds of PPC tools across multiple product categories: keyword research, campaign optimization, auditing & monitoring, click fraud detection, competitive intelligence, bidding automation, reports/dashboarding, […]

Brian Buiin
October 8, 2020

Phrase Match vs. Broad Match: Key Differences

As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can help you reach more relevant audiences, attract more clicks from potential customers, and see better results from your ad campaigns. Broad and phrase match are just two of the primary keyword match types that allow […]

Brian Buiin
October 8, 2020

Keyword Match Types: Everything You Need To Know

Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the importance of doing PPC keyword research to figure out a targeting strategy for their paid search campaigns, but many don’t fully realize the effect that keyword match types have on their campaign performance.  In fact, […]

Brian Buiin
October 8, 2020

What is Modified Broad Match? Essential Guide for 2021

Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their keyword targeting in Google Ads campaigns. Keyword match types determine how much search volume you may receive for each keyword by broadening or restricting the definition of a “match”. In this essential guide, we’re taking […]

Brian Buiin
October 7, 2020

Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple introduction to digital advertising. In this guide, we’ll answer the following questions: What is Digital Advertising? Why is Digital Advertising Important in 2020? How Does Digital Advertising Work? What are the Major Types of Digital […]

What is Keyword Targeting? Essential Guide for 2021

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]

Brian Buiin
September 18, 2020

5 PPC Certifications You Need & How to Pass Them

Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital marketing, earning a PPC certification online will increase your level of knowledge and skill in online advertising. You’ll build confidence by successfully passing certification exams and you may even receive a personalized certificate to commemorate […]

Brian Buiin
September 17, 2020

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