What Does an SEM Specialist Do? 9 Must-Have Skills

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What Does an SEM Specialist Do? 9 Must-Have Skills

If you’re looking for your next role in digital marketing and wondering which one is right for you, becoming an SEM Specialist is definitely a path you should consider.  As a search engine marketing specialist, you’ll have the opportunity to apply creative and technical skills on marketing campaigns that make a real, measurable impact on […]

Brian Buiin
September 9, 2020

PPC vs. SEM: What’s the Real Difference?

Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of confusing acronyms, but no two get mixed up more often than pay-per-click (PPC) and search engine marketing (SEM). Historically, the definitions of PPC and SEM have been intertwined since the first PPC advertising models emerged […]

Brian Buiin
June 3, 2020

7 Best Ways to Learn SEM (Search Engine Marketing)

Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate free or low-cost traffic for your website, blog or eCommerce store. To start capturing this traffic, digital marketers need to learn SEM skills, including paid search marketing and search engine optimization. But […]

Brian Buiin
May 22, 2020

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results, boost traffic, and make yourself discoverable. The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when […]

10 Rules for Thriving at an Agency

I worked briefly at an agency a couple of years back and the experience was just alright. I thought I figured agency life out, but oh was I wrong. When you work for the right agency or company, you won’t feel like a chicken running with your head chopped off or looking at the clock […]

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