If you’re looking for your next role in digital marketing and wondering which one is right for you, becoming an SEM specialist is definitely a path you should consider. As a search engine marketing specialist, you’ll have the opportunity to apply creative and technical skills on marketing campaigns that make a real, measurable impact on […]
Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of confusing acronyms, but no two get mixed up more often than pay-per-click (PPC) and search engine marketing (SEM). Historically, the definitions of PPC and SEM have been intertwined since the first PPC advertising models emerged […]
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate free or low-cost traffic for your website, blog, or eCommerce store. To start capturing this traffic, digital marketers need to learn SEM skills, including paid search marketing and search engine optimization.
I worked briefly at an agency a couple of years back and the experience was just alright. I thought I figured agency life out, but oh was I wrong. When you work for the right agency or company, you won’t feel like a chicken running with your head chopped off or looking at the clock […]