Turn Your Team into an Extension of Your B2B Marketing Department

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Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales, that’s a given! To be successful, marketers require more than exceptional tactics and flawless execution. It takes a management team and the company as a whole that understands the value of marketing. What “value” is, […]

Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate, you must fully comprehend what remarketing is. Remarketing or retargeting is the act of advertising to those who have already been marketed to in the past. Simple enough, right?  In digital marketing terms, users who […]

Advice for First Time Business Leaders

A hard question to answer for a lot of people is, “What do I need to do to go from being an employee to being an impactful business leader?” Even more so than that, what needs to change in that time? What do new leaders, essentially, people who have gone from being traditional employees to […]

Importance of a Singular Metric for Marketing and Sales

Marketing is comprised of a magnitude of channels where we are tracking various figures. Many of which are vanity marketing metrics to our C-suite and leadership teams. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Today, we’ll be diving into the importance of […]

Inside Directive SEO Training: The Hottening Part II – Electric Boogaloo

“We want to make sure we’re coming with the best ideas that will get the most lift for our clients. That’s why we hold these training sessions — so that our team is always thinking critically” – Olivia Ross / Director of CRO

Marcel Estebanin
November 1, 2018

Inside SEO training: Hotjar — The Hottening Part I

An inside look into our informative SEO training sessions. This week Andy Monte, our amazing Director of SEO, goes over the different benefits of using Hotjar to increase conversions and client’s overall bottom line.

Marcel Estebanin
October 12, 2018

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