5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
Helpful Video Asset Strategies for Saas (How To Make The Most of Your Video Spend/Budget).
This year, video took its rightful seat at the top of the consumer communications food chain. And for good reason. Videos are entertaining. People enjoy watching them. They can deliver brand vision and information quickly and efficiently. Why are they so effective? Mainly, because they break through and get around today’s customer attention span of […]
The Importance of Video to Marketing Teams
Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a critical visual connection to messaging, video content is an essential aspect of marketing for most businesses. From the development of commercials to creating live video content, recording videos often requires specialized equipment and other resources. […]
Yours in Marketing Episode 4 – Video Strategy with Ethan Beute
Blake Emal: Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers […]
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from being an employee to being an impactful business leader?” Even more so than that, what needs to change in that time? What do new leaders, essentially, people who have gone from being traditional employees to […]
How to Make Tough Business Decisions as a Marketing Leader
Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions to make. Some are operational, some are marketing-focused, some are based on clients. What’s difficult is to equip yourself with the confidence to stand up for an opinion that you might not be 100% sure […]
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Many of which are vanity marketing metrics to our C-suite and leadership teams. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Today, we’ll be diving into the importance of […]
Empowerment: The Key to Employee Ownership
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on the effect of leadership style on employee performance to providing them time management tools to take ownership of their time. Understanding the effect of leadership style on employee performance is not nearly covered enough today. […]
What Are Some of the Most Difficult Decisions You Make As a Leader?
So just the other day, I got an email where someone was asking me, “What are some of the most difficult challenges or decisions you have to make every day as a leader?” And I was trying to think like if there was a way to categorize like, what are those difficult decisions, and then […]
Using Video to Improve Your CRO and Customer Relations
Imagine you are perusing through an online dating site and you come across an advertisement for the exact person you are looking for. They seem clever, funny, down to earth, and they fit into that goldilocks niche of “not too hot and not too cold” that is right up your alley. But, there’s a […]