Google Adwords Management

Google Ads Management Services

Google Ads Management that increases conversions and lowers the cost

We believe that 90% of your Google Ads success is driven by what happens after people click. That’s why we make sure every account has a strategist, designer, and advertiser dedicated to your success.

A Google Ads management
service optimized for success

We focus our efforts on running the most efficient ad accounts in the industry.
As a true extension of your internal digital marketing team, our goal is to exceed your business goals.


Our team understands what it takes to market technology, so we understand the importance of and use the best technology to improve performance.

Benchmark Data

Our proprietary data makes it easy and effective to analyze competitor performance.

Ads Management

Transparent Google Ads management with weekly reporting to ensure performance is inevitable.


Staying up-to-date with best practices is crucial in an ever-changing paid advertising environment.

“Responsive and proactive, Directive functions as a seamless extension to our demand generation team.”

Yuval Yatskan
VP of Marketing

An Ads management service that prioritizes ROI


Technology-driven Google Ads management

We use the most advanced tools in the industry (and build some of our own) to make sure your Google Ads account is always running at peak efficiency. From N-Gram analysis to innovative bid strategies, we know how to get the most out of your budget and have the experience to scale spend without waste.

Get a proposal

Benchmark Data

Benchmark data to know where you stand

Is your competition out spending you? Are there terms you might be completely missing? With our proprietary research across 30+ industries and 15,000 brands, we benchmark your PPC campaigns against real data to give you actionable insights.

Get a proposal

Ads Management

Our team of Ad experts aims to improve your Ads campaigns.

Directive takes pride in being digital marketing experts and work to efficiently spend your advertising budget to maximize your ROI and growth. With a strategic approach, we are able to determine exactly what it takes to grow your business through paid search.

Get a proposal


Staying on top of industry best practices to innovate and execute.

As a search engine, Google changes daily, which means that our team is constantly up-to-date with the latest news and best practices. Through constant A/B testing and experimentation, we are constantly trying to find the most efficient and effective way to generate leads for your business and catalyze growth.

Get a proposal

Great team, do consider them as a true extension of our internal team as they do look out and work toward the brand’s goals.

Bala Vishal
Director of Digital Marketing, Lucidworks

Google Ads management just how you imagined it.

Technical Audits

With our Alpha-Beta approach, we are able to focus our audit efforts on terms that are going to drive the most impact for your business (alpha) while still using a percentage of your budget to expand, learn, and scale your account (beta).

Tremendous upside + minimal downside = a recipe for success.

Strategic Ad Campaigns

We take the time to understand what makes your business unique, ask the right questions, listen, and build strategic campaigns based on our experience, structure, and polished process.

Talented PPC Team

Beyond the world-class specialists on your account, you will have talented leadership in the Directive advertising department that has driven success across hundreds of millions of dollars of spend for household brands across the globe.

Custom Landing Pages

We have a full design and CRO team in-house that makes sure every one of your campaigns goes directly to a custom landing page that is being AB tested for statistical significance. Simply put, it’s Google Ads done right.

Actual Google Ad Experts

At Directive, you work directly with a three-person team that is tirelessly dedicated to your success. The average team at Directive only works on five accounts, great work takes time. We make sure you get the time you pay for.

A unique approach to Google Ads Management.

Lead Generation

PPC management services with a focus on lead generation.

Our team creates lead generation campaigns in our paid search efforts that maximize your business’ interaction with your target audience at every point in the buyer’s journey. We take a detailed approach in determining what is the most effective way to nurture leads and we execute swiftly.

Ad Copy

Highly converting ad copy customized for each landing page.

Are you generating clicks, but unable to turn them into leads? Our team of CRO experts creates landing pages with high-quality ad copy to ensure that you are maximizing the number of quality leads generated.


Campaign integration to your CRM.

We work directly with your marketing ops team or set up your APIs ourselves ensuring that the impact of every campaign is tracked down to the moment a purchase is made or a deal is closed.

Conversion Tracking

Full-funnel conversion tracking so that we do not miss a beat.

The last thing that you want is to execute and see results from a highly impactful paid search strategy and not be able to attribute it to your efforts. Through a series of technical audits, we dive deeper into your ad accounts and analytics platforms to ensure proper and accurate tracking is set up prior to launching campaigns.

Commonly asked questions.

What is included in your Ads management services?

Our Google Ads management services include (but are not limited to) keyword research, competitor analysis, landing page development, campaign creation, ad copywriting, ROI analysis, call tracking, conversion tracking, budget analysis, and more.

We use a variety of ad campaigns including remarketing and retargeting, search ads, display ads, and more.

How do you track Google Ads management success?

Your business growth is our #1 priority. There are many paid search KPIs; however, we focus primarily on lead generation and revenue generated. Other KPIs we consider when looking at performance include ad spend, CPC, cost per conversion, cost per opportunity, conversion rate, and more.

How does your Ads Management agency work?

As a world-class ads agency, we specialize in launching high performing paid search campaigns that increase lead volume, ROI, and reduce cost. Our goal is to ensure that you are visible at all points of the buyer’s journey across all relevant search queries.

Based on a percentage of spend model, we ensure that each dollar you spend is spent effectively and efficiently. We are performance first and want to ensure your investment in us results in the growth you expect (and more).

What types of businesses do you have experience working with?

We have worked with a range of clients across all verticals, including B2B, enterprise, B2C, eCommerce, and more, but we primarily work with enterprise and mid-market software companies.

We’ve done it before.
We’ll do it for you.

Other ad agencies might help
you get discovered.

We make you completely unmissable.