Google Adwords Management

Adwords Management that increases conversions and lowers cost

We believe that 90% of your Google Ads success is driven by what happens after people click. That’s why we make sure every account has a strategist, designer, and advertiser dedicated to your success.

Technology-driven Google Ads management

We use the most advanced tools in the industry (and build some of our own) to make sure your Google Ads account is always running at peak efficiency.

From N-Gram analysis to innovative bid strategies, we know how to get the most out of your budget and have the experience to scale spend without waste.

“Responsive and proactive, Directive functions as a seamless extension to our demand generation team.”

Yuval Yatskan
VP of Marketing

A Google Adwords management service

optimized for success

No percentage of spend

The reality is that if we get paid solely based on how much money you spend we are not aligned with spending your money efficiently.

That’s why we only do fixed-rate billing and focus our efforts on running the most efficient ad accounts in the industry.

“Our cost-per-acquisition has gone down and the number of prospective customers that we’re able to get in front of has increased.”

Sara Pollock
VP of Marketing

Benchmark data to know where you stand

Is your competition out spending you? Are there terms you might be completely missing?

With our proprietary research across 30+ industries and 15,000 brands, we benchmark y(our) campaigns against real data to give you actionable insights.

“We track our total paid clicks, our ad-click-to-lead ratio, and then cost per lead. I was seeing positive results within the first 60 days.”

Shaun Black
Director of Global Marketing

Google Adwords management

just how you imagined it.

Technical Audits

With our Alpha-Beta approach, we are able to focus our audit efforts on terms that are going to drive the most impact for your business (alpha) while still using a percentage of your budget to expand, learn, and scale your account (beta).

Tremendous upside + minimal downside = a recipe for success.

Strategic Ad Campaigns

We take the time to understand what makes your business unique, ask the right questions, listen, and build strategic campaigns based on our experience, structure, and polished process.

Talented Leadership Team

Beyond the world-class specialists on your account, you will have talented leadership in the Directive advertising department that has driven success across hundreds of millions of dollars of spend for household brands across the globe.

Custom Landing Pages

We have a full design and CRO team in-house that makes sure every one of your campaigns go directly to a custom landing page that is being AB tested for statistical significance. Simply put, it’s Google Ads done right.

Actual Google Ad Experts

At Directive, you work directly with a three-person team who is tirelessly dedicated to your success. The average team at Directive only works on five accounts, great work takes time. We make sure you get the time you pay for.

We’ve done it before.
We’ll do it for you.

Other agencies might help
you get discovered.

We make you completely unmissable.