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Stratos: Stop Building Reports Manually. Let AI Do It.
Richard Uruchurtu walks through how Stratos's Paid Media Assistant turns five-hour reporting...
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Arthur Castillo, Head of Community and Customer Marketing at Storylane, breaks down...
Sour & SaaS Episode 12: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane
Madhav Bhandari, Head of Marketing at Storylane, breaks down the pattern interrupt...
Stratos: Turn Cold Calls Into Strategic Conversations With AI
Richard Uruchurtu walks through how Stratos's Sales Assistant prepares a full discovery...
The Witness: We Paired Strategists with Designers and Performance Spiked
When strategists and designers share the same pod, dashboards, and KPIs, creative...
Stratos: Turn Keyword Research Into SEO Strategy With AI
Richard Uruchurtu walks through how Stratos's SEO Assistant turns 500 keywords into...
Sour & SaaS Episode 11: Why Most B2B Events Suck with Zach Diamond, Head of Marketing at Cognition.ai
Zach Diamond, Head of Revenue Marketing at Cognition, breaks down why most...
The Witness: We Published 150 GEO Blogs in 90 Days That Drove $2.9M in Pipeline
Directive's Content 150 project wasn't about traffic — it was a dense...
The Witness: We Tracked Job Changes and Close Rate 3x’d vs. Outbound
Directive built a champion tracking system that monitors career movement across every...
The Witness: We AI-Verified Our TAM List and Cut 5,100 Bad Accounts
Directive built an AI verification layer to audit 9,000 TAM accounts against...
Sour & SaaS Episode 10: The Sponsorship Playbook with Anna Vermillion, Marketing Manager at Exit Five
Anna Vermillion, Marketing Manager at Exit Five, breaks down the sponsorship playbook...
Stratos: Run All Your Paid Campaigns From One Dashboard
Jesse Seilhan walks through Stratos's Performance Center — a command center that...
The Witness: We Merged 3 Referral Programs and Pipeline Jumped 49%
Directive collapsed three separate referral programs into one unified process and watched...
Stratos: Stop Losing Account Momentum To Agency PTO
Jesse Seilhan walks through how Stratos eliminates tribal knowledge risk by analyzing...
Sour & SaaS Episode 9: Leading Marketing at a Category-Defining Company Marcy Comer, CMO at EagleView
Marcy Comer, CMO at EagleView, breaks down what category creation, team building,...
The Witness: How 11 Sub-Service Pages Unlocked BOFU Traffic
Directive broke its service pages into focused sub-service pages mapped to how...
Stratos: How to Forecast 6 Months of Pipeline in Minutes (Not Spreadsheets)
Jesse Seilhan walks through how Stratos turns fragmented marketing data into a...
Sour & SaaS Episode 8: Demand Gen That Drives Growth with Brian Bui Demand Gen Director at Jellyfish
Brian Bui, Director of Demand Generation at Jellyfish and the original creator...
Stratos: How To Calculate LTV:CAC in 5 Minutes (Without Spreadsheets)
Jesse Seilhan walks through how Stratos calculates LTV:CAC in real time —...
Sour & SaaS Episode 7: The Vibe Coding Revolution with Brandon Smith, Director of RevOps at QuotaPath
Brandon Smith, Director of Rev Ops & AI Strategy at QuotaPath, breaks...
Sour & SaaS Episode 6: The CMO Exit Playbook with Nick Tippmann, GP and Founder TipTip VC
Nick Tippmann, GP at TipTop VC and former CMO at Greenlight Guru,...
Sour & SaaS Episode 5: Founder-Led Content (The Real Playbook) with Tommy Clark, CEO at Compound
Tommy Clark, Founder & CEO of Compound Content Studio, breaks down why...
The Witness: Your Content Drives Traffic, Not Trials
If you can't connect your content to pipeline, the problem isn't measurement...
Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo
One way a marketer can address being asked to commit to a...
Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot...
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces...
The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an...
The Witness: You Don’t Need A Rebrand, You Need A Strategy
A marketing rebrand is often not the solution when pipelines stall and...
Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive
Meta vs. LinkedIn for B2B: Many B2B marketers believe Meta (Facebook/Instagram) is...
The Witness: Your B2B Ads Are Too Safe
If your competitor could run your exact ad and it would still...
The Witness: Why Million Dollar B2B Campaigns Fail Before Launch
Every campaign starts with three things locked in before we write a...
Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark
By tightening how your content is structured, you make it simple for...
The Witness: Stop Over-Optimizing Your LinkedIn Ads
Learn why over-optimizing paid social campaigns hurts B2B performance and how focusing...
The Witness: Lead Generation vs Demand Generation vs Customer Generation
Learn why customer generation beats lead gen and demand gen, and how...
Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact