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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • PPC
4 Common B2B Google Ads Mistakes and How to Fix Them
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Team Directive
  • ABM
How to Measure ABM ROI: A Practical Guide for B2B Teams
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Michael Warford
  • CRO
Designing the Ideal B2B User Experience & User Journeys
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Graysen Christopher
  • Revenue Operations
AI-Powered B2B Lead Routing for Campaign Continuity: A Playbook for High-Turnover Teams
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Team Directive
  • Content
6 Proven Ways B2B Companies Can Harness Influencer Marketing
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Graysen Christopher

Latest articles

4 Common B2B Google Ads Mistakes and How to Fix Them

If you run demand capture in B2B, Google Ads remains the most...

How to Measure ABM ROI: A Practical Guide for B2B Teams

Most account-based marketing (ABM) programs claim success, but few can actually prove...

Designing the Ideal B2B User Experience & User Journeys

Your buyer’s first impression isn’t your product. It’s your navigation menu. It’s...

Browse through our complete collection of articles.

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  • Perspectives, Videos
Should Your B2B Marketing Be Interactive? [VIDEO]

Hello, everyone! Today, we’re going to answer the question, “Should your B2B...

  • SEO, Videos
Hacking SEMrush For Targeted Lead Generation [VIDEO]

Hey there, everyone! Today, we’re going to dive into a targeted lead...

  • Videos
SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Hi, everyone! Today we’re going to talk about SEM for B2B and...

  • Strategy
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every...
  • PPC, SEO, Videos
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]

Do you have a terrible lead generation landing page? Let’s find out....

  • Perspectives, Videos
3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

We’ve found 3 B2B marketing examples that you probably haven’t tried yet....

  • Perspectives, Videos
Simple 8 Step Demand Generation Strategy [VIDEO]

A lot of times, as B2B marketers, we struggle with how to...

  • Perspectives, Videos
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]

Looking for inspiration to revamp your B2B website? In this week’s video,...

  • SEO, Videos
How To Increase B2B Sales Leads With Paid SEO [VIDEO]

Hello, everyone! Today we’re going to be talking about how to increase...

  • SEO
10 Rules for Thriving at an Agency

I worked briefly at an agency a couple of years back and...

  • Perspectives
Increase Leads & Revenue by Focusing On Marketing Impact, Not Activity.

In today’s fast-moving world, being a marketer means more than it used...

  • PPC
Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Not all AdWords campaigns are created equal. Unfortunately, many of them fail....

  • Perspectives, PPC, SEO
How to Build a Marketing Dream Team in 2018

Every year brings with it new and exciting developments for marketers. As...

  • Perspectives
Why Sales Reps are Your Smartest Marketers

Crappy in-house marketers are expensive. They charge you more money than they...

  • CRO, Perspectives
Why You Should Ditch Your Traditional Marketing Funnel (And Do This Instead)

Most marketers use the same funnel. It’s a funnel that starts with...

  • SEO
Why A Good SEO Agency Won’t Implement Your Keyword Suggestions

That’s a provocative title, isn’t it? It blatantly implies a few things....

  • Content
Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge....

  • Content
Focusing Your Brand’s B2B Content (Part 3)

How does your audience perceive your B2B brand? The answer to that...

  • Perspectives
An Innovative Approach for Aligning Marketing with Sales

Not all clients are created equal. You’ve witnessed this first-hand as a...

  • PPC, SEO
The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly...

  • Perspectives, PPC, SEO
Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer,...

  • PPC, SEO
Got Your Budget Cut? Here’s What to Do About It

While the majority of marketers are expecting increases to their marketing budget...

  • Content
B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone...

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  • B2B, Perspectives, PPC
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing...

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