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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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LinkedIn Ads Management: Building a Better B2B Growth Engine
Most conversations about LinkedIn ads management focus on the work happening inside Campaign Manager.
An Executive Guide to B2B Thought Leadership Agencies
B2B thought leadership agencies identify where market perception needs to move, build the expert portfolio, manage the partnership program, protect the brand, and
How YouTube Ads Earn Their Place in a B2B Media Budget

Key Takeaways YouTube earns budget when it changes the questions buyers bring into search, sales, and vendor evaluation. Reach matters
B2B Paid Social: The Strategic Guide to Building Pipeline Across LinkedIn, Meta, and More
Paid social is one of the few channels where B2B marketing leaders can choose the market they want to influence before buyers show
YouTube Targeting Guide for B2B: Audiences, Topics, Keywords, and AI
Buyers use YouTube to understand categories, compare approaches, evaluate vendors, watch product walkthroughs, follow subject-matter experts, and validate assumptions before they speak to
How to Turn LinkedIn Video Ads Into An Efficient Growth Channel
Broad, strategically defined audiences create the reach needed to build familiarity, while retargeting and account-based programs become progressively more effective as buyers move
SaaS Sales: A Strategic Playbook for More Efficient Revenue Growth
The conversation around SaaS sales has become too focused on pipeline creation and not focused enough on pipeline efficiency.
The B2B Guide to Reddit Ads Revenue Attribution
Strong Reddit attribution combines first-party data, standardized UTMs, Reddit Pixel or Conversions API, and CRM reporting into one measurement system.
The Complete Guide to B2B SaaS Content Marketing That Drives Revenue
Many SaaS organizations still evaluate content by traffic, rankings, and engagement because those metrics are easy to report.
The Strategic Guide to B2B Paid Search Advertising
Search has become one of the most competitive advertising environments in digital marketing, but not because the channel is becoming less effective.
Meta Conversions API: Why Better Attribution Starts With Better Signal Quality

Key Takeaways Meta Conversions API improves attribution by supplementing browser-based Pixel tracking with server-side events, giving Meta more reliable signals
Why Broad Targeting Is Killing Your Seed Startup Runway
Seed-stage founders usually think of runway as a finance problem. They calculate cash on hand, divide by monthly burn, and watch the calendar
Reddit for B2B: How Public Conversations Shape Buyer Decisions

Key Takeaways Reddit gives B2B buyers a place to validate vendor claims through practitioners, peers, and category-specific communities. Buyer research
7 Simple Ways to Lower Your LinkedIn Advertising Costs Without Sacrificing Pipeline
Here are seven ways to lower your LinkedIn advertising costs without reducing the quality of your pipeline.
B2B Meta Ads Strategy: How to Drive Pipeline with Facebook and Instagram Ads
A B2B Meta ads strategy that ties Facebook and Instagram spend to pipeline. Build around the buying committee, run full-funnel campaigns, and measure
The New Rules of Twitter (X) Marketing for B2B

Most conversations about Twitter marketing start with the wrong question. Marketers want to know whether X is still relevant, whether
Why Broad Targeting Is Stalling Your Series A Startup Runway
By Series A, most startup teams have already found a few audience pockets that work. They know which campaigns generated early traction, which
The B2B Marketer’s Guide to Corporate Communications Strategy

Key Takeaways A real corporate communications strategy is the system that decides what your company stands for and makes sure
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds won't just cost
SaaS Content Marketing: How Functional Content Drives B2B Pipeline
The average SaaS content program is remarkably good at answering questions and surprisingly weak at supporting buying decisions.
The Ultimate Guide To TikTok Advertising For B2B Brands
TikTok has become one of the fastest-growing attention environments for professional audiences, especially among younger buying committee members, operators, and practitioners who increasingly
Rethinking the B2B Marketing Funnel: From MQL Volume to Pipeline Ownership

Key Takeaways Pipeline created replaces MQL volume as marketing’s headline metric. The buying group, not the individual contact, is the
Twitter Ads Manager: The B2B Retargeting Guide on X in 2026
X remained one of the few places where high-value professional audiences still gather in public, where category conversations happen in real time, and
The B2B Guide to LLMs: Evolving Search Strategy and Reporting for the AI Era

Key Takeaways Your buyers are building their shortlist inside ChatGPT, Perplexity, and AI Overviews before they ever land on your
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.