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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
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  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
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Our Guides

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  • Retail & Wholesale Marketing, Thought Leadership
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Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
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How To Build Meta Ads Reporting That Ties Ad Spend To Pipeline
Ads Manager grades every Meta campaign on a curve that has nothing to do with pipeline.
How to Build a Pre-Seed Marketing Strategy With Startup Credits and Partner Perks
At pre-seed, founders are told to be scrappy. That advice is directionally right, but it is often too vague to be useful. Scrappy
Reddit Brand Safety Playbook: Navigating Reddit for B2B Advertisers
Reddit can drive high-intent conversations for B2B, but one bad placement or a comment thread that goes sideways can spook executives and kill
In-House vs Agency Marketing for Series A Teams
For a Series A startup, the question is not whether marketing should be internal or external in theory. The real question is whether
How to Build a B2B LinkedIn Ads Strategy That Drives Pipeline, Not Just Leads
Oftentimes as paid media marketers, it’s easy to stay inside LinkedIn’s platform reports and manage performance strictly from the ad side.
B2B Ecommerce Marketing: How Top B2B Ecommerce Marketing Teams Win In 2026
In the highest-performing programs, paid ads, the shopping experience, and revenue operations behave as one operating system optimizing the same commercial outcome.
Customer Feedback Tools: Turning Feedback and Qualitative Data Into Retention
A customer feedback tool built right is an early-warning system for churn. The category has shifted. Modern platforms analyze patterns, detect risk, and
Why LinkedIn Ad Targeting Fails B2B Advertisers (And How To Fix It)
LinkedIn still offers the most precise B2B targeting of any platform, and in 2026 it is more capable than ever.
The Future of B2B eCommerce Marketing: How Digital Channels Are Rewriting the Growth Playbook
B2B ecommerce is a multi-trillion-dollar market growing at a double-digit clip, and every analyst deck will tell you it is outpacing B2C in
Directive Voices: The Commerce Agency B2B Has Always Needed
Lauren Marks breaks down why DTC ecommerce playbooks fail for B2B manufacturers and how Directive Commerce was purpose-built for brands with procurement cycles,
How to Build Series A SEO Around Share of SERP Dominance
At Series A, ranking your own blog is no longer enough. That approach may have helped create early traction. It may have helped
How to Build Pre-Seed SEO Around High-Intent Search and Review Sites
Most pre-seed founders do not have the cash to compete in paid search auctions. Even when the keyword intent is strong, the economics
Crazy Egg vs. Hotjar: Which Heatmap Tool Wins in 2026?
Crazy Egg and Hotjar are conversion instruments, and the relevant question is whether they help your team fix the pages that drive pipeline.
B2B SaaS Retention Benchmarks: What Is a Good Rate and How to Get There
Retention in SaaS is best understood as a system of interconnected metrics rather than a single performance indicator. The most important metrics include
Why Omnichannel B2B Commerce Is No Longer Optional for Modern Sellers
The buyer using a portal at 11pm is the same person on a rep call the next morning. A unified journey treats those
B2B vs B2C eCommerce: The Key Differences That Shape Platform and Marketing Strategy Decisions
Once you move past audience, the difference between b2b and b2c e commerce shows up in pricing logic, account structure, payment terms, fulfillment,
The Benefits of B2B E-Commerce That Companies Still Overlook
The obvious wins from B2B e-commerce, 24/7 ordering, faster fulfillment, fewer phoned-in POs, are real, but they are also the floor, not the
B2B Loyalty: Why Retention is Your Best Bet in a Down Market
Real loyalty in B2B isn't just about a points system or a discount code. It's the quiet confidence a customer has in your
The Evolution of Corporate Comms: Why Every B2B Brand Needs a Digital PR Arm
Digital PR now sits at the center of narrative control, discoverability, executive credibility, and category creation, which makes it a core part of
How Startup Outbound Marketing Works With Founder-Led Air Cover
Startup outbound marketing works best when it is not treated like a cold-email numbers game. For founders chasing a small number of high-value
How to Build a B2B Loyalty Program That Keeps Clients Coming Back
A strong B2B loyalty program is not a discounting engine. It’s a retention system. A system designed to deepen customer relationships, improve engagement,
Global B2B Marketplace Expansion: Lessons From Alibaba, Amazon Business, and Faire
Global B2B marketplace expansion works best when the platform makes one focused strategic bet first. The broader marketplace shift is still accelerating. Enterprise
The Complete Guide to Maximizing Revenue from Your B2B Online Shopping Experience
Here's the tension at the center of every B2B online shopping decision: today's buyer is a millennial or Gen Z professional who has
The Rise of the B2B SaaS Marketplace: Why Ecosystems Are the New Sales Channel
Software buyers now run procurement through platforms they already trust. The b2b saas marketplace is where commercial buying decisions actually happen inside ecosystems
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.