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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Sour & SaaS Episode 11: Why Most B2B Events Suck with Zach Diamond, Head of Marketing at Cognition.ai
Zach Diamond, Head of Revenue Marketing at Cognition, breaks down why most B2B events feel transactional and what it takes to run exec
Financial Modeling for Series A Startups: Tracking Bottom-Line Revenue Over Vanity MQLs

Key Takeaways Series A financial modeling should track capital to pipeline and revenue, not stop at marketing qualified leads. MQLs
B2B Demand Generation Strategy by Company Size (Startup to Enterprise)

Many B2B marketing teams are struggling with one of two scenarios: They are trying to run enterprise demand generation with
11 Tools B2B Marketing Teams Are Using to Make Smarter Budget Decisions
Proprietary AI platforms and third-party tools are not the same category, but they are solving adjacent problems. Both are about improving the quality
8 B2B SEO Best Practices for 2026: Capture Demand and Influence Pipeline

Rankings alone don’t win pipeline anymore. 58.5% of Google searches now end without a single click — meaning your brand
The Witness: We Published 150 GEO Blogs in 90 Days That Drove $2.9M in Pipeline
Directive's Content 150 project wasn't about traffic — it was a dense signal network designed to teach LLMs how to understand the B2B
Build a Channel-by-Channel B2B Digital Marketing Strategy

A buyer just spent 3 weeks researching your category across search results, AI-generated answers, peer Slack threads, LinkedIn, G2 reviews,
Financial Modeling for Seed Startups: How to Prove Marketing Capital Efficiency to Investors

Key Takeaways Seed financial modeling should prove capital efficiency, not create the illusion of precision through detailed spreadsheets. Investors care
B2B vs. B2C Content Marketing: Are They Actually Different?

Most conversations about B2B vs B2C content marketing start in the wrong place. The topic often gets reduced to clichés
6 B2B Marketing Trends From Our Client Portfolio
These B2B marketing trends we’re about to cover are rooted in learnings across our client portfolio. They’re repeated patterns independent of industry tied
How to Measure the True ROI of B2B Content Marketing Efforts

Most B2B teams do not have a content production problem. They have a measurement problem. They publish blog posts, comparison
10 B2B Marketing Agencies Using Proprietary AI to Outperform the Market
Agencies that have built their own platforms, trained on their own production data, embedded into their own workflows, are operating in a different
A Straightforward Guide to Google Ads Keyword Match Types
It’s clear that the Google Ads platform doesn’t match keywords the way it used to. The proof is in the search terms.
The Series A Budget Allocation Guide

Key Takeaways A Series A marketing budget must scale revenue while protecting CAC, SQL quality, and broader unit economics. More
The Witness: We Tracked Job Changes and Close Rate 3x’d vs. Outbound
Directive built a champion tracking system that monitors career movement across every past point of contact — turning customer marketing into a pipeline
Generative Engine Optimization (GEO): How to Win Visibility in AI Search

Key Takeaways Generative engine optimization (GEO) helps your brand get mentioned, cited, and described accurately in AI-generated answers (AI Overviews
A Strategic Guide to Dynamic Keyword Insertion for B2B Marketers

Dynamic Keyword Insertion (DKI) can make ads feel laser-relevant at scale. It can also quietly erode your message control, compliance
The 6 B2B SEO Trends Reshaping Search (From a Top B2B Marketing Agency)
If you lead B2B marketing, you are likely living in a weird contradiction: your keyword rankings look stable, yet it feels harder than
The Witness: We AI-Verified Our TAM List and Cut 5,100 Bad Accounts
Directive built an AI verification layer to audit 9,000 TAM accounts against live website and LinkedIn data — and cutting 5,100 mismatched accounts
The Straightforward Guide to Successful Incrementality Testing

Dashboards are full of conversions, attribution paths, and platform-reported lift studies. The problem is that visibility into an outcome does
Sour & SaaS Episode 10: The Sponsorship Playbook with Anna Vermillion, Marketing Manager at Exit Five
Anna Vermillion, Marketing Manager at Exit Five, breaks down the sponsorship playbook behind 20+ annual partners and a 400-person conference that actually converts.
Attribution vs Media Mix Modeling (MMM): A B2B Measurement Framework

Attribution and media mix modeling (MMM) answer fundamentally different questions. Attribution tells you which tracked digital touchpoints preceded a conversion.
Stratos: Run All Your Paid Campaigns From One Dashboard
Jesse Seilhan walks through Stratos's Performance Center — a command center that consolidates real-time campaign data across all accounts and unlocks execution controls
Best B2B Websites: 9 Beautiful Examples Built to Convert
Your website isn’t a brand refresh project. It’s a pipeline asset. In 2026, the best B2B websites are not the ones winning design
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.