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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid
How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can
SaaS Marketing Makeover with VP of Marketing at Sitetracker, Brett Chester
SaaS Marketing Makeover for Profitwell with VP of Marketing at Sitetracker, Brett Chester
Activation- The Missing Component of SaaS Search Marketing
Activation: The Missing Component of SaaS Search Marketing

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
Sour & Saas with CMO/COO at Gimbal, Matthew Russo
Sour & Saas with CMO/COO at Gimbal, Matthew Russo
SaaS Marketing Makeover with Head of Marketing & Growth at Accelevents, Allen Yesilevich
SaaS Marketing Makeover for Sprinklr w/ Head of Marketing & Growth at Accelevents, Allen Yesilevich
ROI for SEO: Why You’re Missing Out on Low-Cost Leads

Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 3 Episode 1 – With Tackle.io’s Nicole Wojno Smith, VP of Marketing
Sour & SaaS – Season 3 Episode 1 – With Tackle.io’s Nicole Wojno Smith, VP of Marketing
Audiences that SaaS Companies Need to Build Now
Audiences that SaaS Companies Need to Build Now

When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover – With Chili Piper’s Director of Demand Generation, Kaylee Edmondson
Kaylee_Edmondson_Thumbnail_SaaS MM
SaaS Marketing Makeover for Segment – With Chili Piper’s Director of Demand Gen, Kaylee Edmondson
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Sour & SaaS – Season 2 Episode 10 – With Altium’s VP of Brand Marketing, Masha Petrova
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Sour & SaaS – Season 2 Episode 10 – With Altium’s VP of Brand Marketing, Masha Petrova
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Zapier- With Labelbox’s Director of Demand Generation, Matthew Hammo‪n
SaaS Marketing Makeover for Zapier- With Labelbox’s Director of Demand Generation, Matthew Hammo‪n
The LTV:CAC Cheat Sheet
LTV:CAC is an essential metric for measuring the profitability of your SaaS marketing activities. Learn how to calculate LTV:CAC and use it to
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Sour & SaaS – Season 2 Episode 9 – With Balto’s VP of Marketing, Lauren O’Brie‪n
Lauren O'Brien
Sour & SaaS – Season 2 Episode 9 – With Balto’s VP of Marketing, Lauren O’Brien
Melanie Chapman
SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n
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SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.