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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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Sonya Hansen
Moment with a Marketing Maverick – Sonya Hansen

Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their
MQL vs SQL: The Great SaaS Metric Debate
Is the MQL as valuable as it once was? Maybe it's time for the SQL to have a seat at the table. Let's
Sarah Evans
Sour & SaaS Episode 9 – With Sevan’s Strategy & Digital PR CEO, Sarah Evans!
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Sour & SaaS Ep 8 – With Crossbeam’s Director of Content, Sean Blanda‪!
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Sour & SaaS Episode 8 – With Crossbeam’s Director of Content, Sean Blanda!
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Sour & SaaS Ep 7 – With SaaSy Copywriting’s Owner/Freelance Writer, Maria Waid‪a‬
Maria Waida
Sour & SaaS Episode 7 – With SaaSy Copywriting’s Owner/Freelance Writer, Maria Waida
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SaaS Marketing Makeover for Unbounce Ep 6 – With Former VP of Marketing at Engagio, Megan Heue‪r‬
Megan Heuer
SaaS Marketing Makeover for Unbounce – With Former VP of Marketing at Engagio, Megan Heuer
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SaaS Marketing Makeover for Intercom Ep 3 – With Founder of SEO for the Rest of Us, Brendan Huffor‪d‬
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SaaS Marketing Makeover for Workable Ep 4 – With Kinsta’s Lead Generation Specialist, Mike K. Tatu‪m‬
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SaaS Marketing Makeover for SugarCRM Ep 5 – With Buffer’s VP of Marketing, Kevan Le‪e‬
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Sour & SaaS Ep 6 – With Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyed‪e
Moni Oloyede
Sour & SaaS Episode 6 – With Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyede
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10 Best Landing Page Ideas to Boost Conversions

Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC
digital marketing 101
Digital Marketing 101: Essential Guide

Are you ready for Digital Marketing 101? If you’re brand new to digital marketing, it’s normal to feel overwhelmed by
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What is a Google Text Ad? Essential Guide

Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,
Kevan Lee
SaaS Marketing Makeover for SugarCRM – With Buffer’s VP of Marketing, Kevan Lee
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SaaS Marketing Makeover for Grammarly Ep 2 with Drift’s VP of Content & Community Mark Kilen‪s‬
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Is Landing Page Testing Important?

Are you wondering whether landing page testing is still important and how you can test your landing pages to increase
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How to Setup Google Tag Manager in WordPress (Step-by-Step)

Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide,
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5 Top Examples of Website Buttons that Convert

Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website
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6 Top Landing Page Optimization Tools

Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the
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Negative Keyword Match Types: Essential Guide

Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.