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 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
A published industry median is not a grade. It's an aggregate that reflects many different business models, deal sizes, funnel structures, and attribution
The Ultimate B2B Communications Agency Guide: How to Build a Revenue-Driven Comms Engine
B2B communications has quietly moved the moment that matters. In technical markets, buyers arrive at sales conversations with a thesis to confirm, not
How to Set Up a B2B Shopping Cart That Turns First-Time Buyers Into Repeat Customers
The B2B shopping cart is the most underleveraged retention asset in most ecommerce programs. Treat it like a checkout function and it will
Human vs. AI Content Isn’t the Question: Why Speed Over Substance Loses

Most B2B C-Suites are asking the wrong questions when it comes to their LLM strategies. “What’s the fastest way to
How to Improve Series A CAC by Shortening Payback Periods
When founders start thinking about Series A CAC this way, the conversation with the board changes. Instead of defending spend as a necessary
How to Build a Series B Growth Strategy Around Predictable Pipeline
At Series B, growth can no longer depend on educated guesses. The company is expected to convert momentum into a repeatable revenue engine,
B2B Communications Strategy: Structuring Growth from Startup to Scale
B2B communications should operate as a single function with one market narrative. In practice, most B2B companies run PR, organic social, and content
How to Choose a B2B PR Agency: A Strategy-First Guide for 2026
The PR agency you choose shapes your category position whether or not you're actively managing it. Category authority, executive visibility, search performance, and
13 Best B2B Loyalty Program Software Platforms in 2026
Choosing the right software means flipping your relationship nurture and retention strategies from reactive to proactive, and compounding growth.
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles
Many late-stage companies already know how to attract attention. The real challenge is what happens after high-intent visitors leave the site without converting,
Influencer Marketing on LinkedIn: Building a Practitioner-Led Strategy for B2B
LinkedIn is often one of the most underused B2B influencer channels because many brands still treat it like a corporate posting platform instead
B2B Marketing Attribution: The Performance Marketer’s Biggest Unsolved Challenge
Every few years, a new attribution solution promises to finally crack the problem. Data-driven attribution. AI-powered multi-touch. Account-level identity graphs. Each one arrives
What to Do After You Raise Your Series B: Scaling Your Marketing Infrastructure
Series B changes the job. At earlier stages, marketing can survive on speed, sharp instincts, and a handful of experiments that happen to
Micro Influencer Agency: Choosing a Partner for B2B Tech Markets
When deals involve technical evaluators, cross-functional buying committees, and long consideration cycles, the right expert voice can shape trust faster than a larger
How a B2B Content Creation Agency Helps Brands Build an Owned Media Engine
B2B brands cannot afford to treat content as a campaign byproduct while relying on earned media to carry the narrative. For communications, content,
Founder working on their laptop
Angel to Seed: The Ultimate Founder-Led Marketing Guide
If you are between an angel check and a seed round, you are not building a polished marketing machine yet. You are building
B2B Performance Marketing Metrics Your CFO Actually Cares About
Most B2B marketing reports are written in a language your CFO doesn’t speak. When you walk into a budget review with MQL volume
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
Wholesale distribution is still massive. In fact: U.S. manufacturing and wholesale distribution sales reached $15.12 trillion in 2025, according to Digital Commerce 360
B2B PR in 2026: What Revenue-Driven Teams Do Differently
B2B PR has one job consumer PR doesn't share. It earns trust with buyers who are already skeptical before your sales team ever
Lead Generation Landing Page Blueprint for Qualified Pipeline

Landing pages sit at the intersection of every dollar your paid, organic, and email programs spend. Traffic that converts on
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
B2B communications is under new scrutiny, and it should be. CFOs are not interested in coverage volume or social engagement in isolation. They
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.