Remarketing vs. Retargeting: What’s the Real Difference?
Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have
What is a Paid Search Campaign? PPC Explained
Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone
What is Technical SEO and Is It Important?
Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than
10 Types of Backlinks You Need to Know
Do you know which types of backlinks you should prioritize in your next link-building campaign? When it comes to getting
Looker Studio vs. Tableau Desktop: What’s Better for You?
Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing
10 Best A/B Testing Tools Worth Trying
The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user
7 Best Backlink Checkers for SEO
Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign’s success. With the majority of internet traffic now coming from mobile devices, it’s crucial to understand the various ad sizes and dimensions that work best for different platforms.
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There’s no better way to learn how to create ad copy than by studying the best, so let’s take a look at some of the best text ad examples that you can learn from.
