Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Here’s why it’s important to have a singular metric for marketing and sales.
It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures
In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on
IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their
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If you’re struggling daily to increase your website conversion rate, you have arrived at the right place. Let’s talk about
Industry leader in BI and analytics drives global B2B search marketing agency’s entire data infrastructure Directive, the leading B2B and
Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what
Consistently creating content that readers love and search engines rank is no easy task. Many elements must be addressed for your voice
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