Author name: Garrett Mehrguth

Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.

Garrett Mehrguth
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Agency Life

How to Become a Content Strategist

Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft? If you answered yes to any of these questions, there’s a good chance you’d thrive in a career as a content strategist.

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Agency Life

CRO Certification: Should You Get One?

If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you. There are many CRO certification programs available online where aspiring digital marketing professionals can learn the basics of CRO, start using CRO software tools, and build their confidence in CRO while gaining practical experience.