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The Channels You Think Are “Too B2C” Are Driving B2B Growth    Join our next webinar on Wednesday, April 29.
The Channels You Think Are “Too B2C” Are Driving B2B Growth Join our next webinar on Wednesday, April 29.
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Garrett Mehrguth

Garrett Mehrguth speaking at Digital Summit in Salt Lake City.
27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience...

Graphic showing how to rank on Google.
Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging...

B2B Marketing Challenges
Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is...

Graphic representing what to look for from an SEO agency.
What Should In-house Marketers Look For When Hiring an SEO Agency?
You’re reading this because you’re interested in hiring a top SEO agency...
Yours in Marketing - B2B Search Marketing Podcast
Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and...

Graphic showing the battle of SEO vs PPC.
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search...

Celebrating women in marketing for International Women's Day.
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women...

Clutch Top B2B Companies Los Angeles 2019
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been...

Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives...

Directive, a leading b2b and enterprise search marketing agency, opens fifth location in Austin, Texas.
Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and international successes and takes search marketing skills...

Image introducing how to turn your team into an extension of your digital marketing success.
Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business...

Image of Derek Gerber in his office after discussing B2B marketing with the Directive team.
Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global...

The Importance of Branding and Positioning

If you’ve been following along with our videos, you probably noticed we...

Advice for First Time Business Leaders

A hard question to answer for a lot of people is, “What...

How to Make Tough Business Decisions as a Marketing Leader

Today, we’re going to discuss how to make tough business decisions as...

Directive awarded Top B2B Service Provider award along with others.
Directive Named as a Top B2B Service Provider in 2018

Since our founding in 2014, Directive has grown into a leading B2B...

Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking...
Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales...

Graphic showing numerous tools to add that will enhance B2B SEO.
B2B SEO Tactics To Reduce Marketing Spend This Year

In the world of B2B SEO, strategies are constantly changing. Factors that...

Empowerment: The Key to Employee Ownership

Move Out of Your Comfort Zone Empowerment is the key to employee...

Global search marketing agency launches rebranding.
Global Search Marketing Agency, Directive, Announces Complete Rebranding

IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search...

What Are Some of the Most Difficult Decisions You Make As a Leader?

So just the other day, I got an email where someone was...

The Real Reason Your Landing Pages Aren’t Converting and How to Fix It

If you’re struggling daily to increase your website conversion rate, you have...

Directive Plans Global Expansion With Business Intelligence Platform Powered by Sisense

Industry leader in BI and analytics drives global B2B search marketing agency’s...

On-Page SEO Checklist: Optimize Your Money Pages for Leads

Is There a Kink in My Funnel? | Optimizing for Your MOFU...

SEO + Content: A Checklist for 2019

Consistently creating content that readers love and search engines rank is no...

Inside Directive SEO Training: The Hottening Part II – Electric Boogaloo

“We want to make sure we’re coming with the best ideas that...

Directive Accelerates Massive Growth with Opening of International Office in London

Rapidly growing search marketing agency takes successes overseas with expansion to the...

Inside SEO training: Hotjar — The Hottening Part I

An inside look into our informative SEO training sessions. This week Andy...

Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you...

What are the best techniques for off page SEO in B2B?

Today we’re going to answer a question from Quora, that we also...

The Ideal Skill Set for a Search Marketer [VIDEO]

Hey everybody. My name is Garrett Mehrguth. I am the CEO and...

The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and...

Directive Answers Quora: “What’s the best way for a B2B business to build links for SEO?” [Video]

If you’re looking for the best ways to build links as a...

Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”

We get this question all the time. A lot of people understand...

How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Today we’re going to be talking about product market fit and how...